Auction systems and methods for selecting inserts for direct mailings

1. A method of allocating excess space associated with a primary component, the method comprising:

determining the excess space associated with the primary component;

identifying at least one information insert compatible with the excess space;

providing an output advertising the excess space;

receiving a request in response to the output, wherein the request is based at least in part on the at least one information insert; and

associating the at least one information insert with the primary component.

2. The method of claim 1 , wherein the excess space comprises excess weight space.

3. The method of claim 2 , wherein associating the at least one information insert with the primary component comprises sending a control signal to an insertion system, wherein the control signal indicates the at least one information insert, wherein the insertion system is a multi-bay insertion system, and wherein one of the bays of the multi-bay insertion system includes the insert.

4. The method of claim 1 , wherein the excess space comprises excess white space.

5. The method of claim 1 , wherein the primary component is selected from a group consisting of:

an account statement;

a bill; and

a letter.

6. The method of claim 1 , wherein the insert is an advertisement.

7. The method of claim 1 , wherein the request is a first request from a first entity, and wherein the method further comprises:

receiving a second request from a second entity in response to the output; and

selecting between the first request from the first entity and the second request from the second entity to identify a selected request.

8. The method of claim 7 , wherein the first request from the first entity indicates a first amount to be exchanged for access to the excess space, wherein the second request from the second entity indicates a second amount to be exchanged for access to the excess space, and wherein selecting between the first request from the first entity and the second request from the second entity to identify a selected request comprises comparing the first amount to be exchanged for access to the excess space and the second amount to be exchanged for access to the excess space.

9. The method of claim 1 , further comprising:

access a priority definition, wherein identifying the at least one information insert compatible with the excess space is based at least in part on the priority definition.

10. The method of claim 1 , wherein the priority definition includes one or more elements selected from a group consisting of:

a relationship between the primary component and one or more information inserts;

a relationship between an entity associated with the primary component and entities associated with one or more information inserts; and

an amount of excess space required by one or more information inserts.

11. A system for allocating excess space associated with a primary component, the system comprising:

an insertion system;

a primary component; and

a microprocessor associated with a computer readable medium, wherein the computer readable medium comprises instructions executable by the microprocessor to:

determine the excess space associated with the primary component;

identify at least one information insert compatible with the excess space;

provide an output indicating the excess space associated with the primary component;

receive a request in response to the output indicating the excess space associated with the primary component, wherein the request is based at least in part on the at least one information insert; and

send a control signal to the insertion system, wherein the control signal indicates the at least one information insert.

12. The system of claim 11 , wherein the information insert is a white space insert.

13. The system of claim 11 , wherein the information insert is a weight space insert.

14. The system of claim 13 , wherein the insertion system is a multi-bay insertion system, and wherein one of the bays of the multi-bay insertion system includes the weight space insert.

15. The system of claim 11 , wherein the primary component is selected from a group consisting of:

an account statement;

a bill; and

a letter.

16. The system of claim 11 , wherein the information insert comprises an advertisement.

17. The system of claim 11 , wherein the request is a first request from a first entity, and wherein the computer readable medium further comprises instructions executable by the microprocessor to:

receive a second request from a second entity in response to the output; and

select between the first request from the first entity and the second request from the second entity to identify a selected request.

18. The system of claim 17 , wherein the first request from the first entity indicates a first amount to be exchanged for use of the excess space, wherein the second request from the second entity indicates a second amount to be exchanged for use of the excess space, and wherein selecting between the first request from the first entity and the second request from the second entity to identify a selected request comprises comparing the first amount to be exchanged for use of the excess space and the second amount to be exchanged for use of the excess space.

19. The system of claim 11 , wherein the computer readable medium further comprises instructions executable by the microprocessor to:

access a priority definition, wherein identifying the at least one information insert compatible with the excess space is based at least in part on the priority definition.

20. The system of claim 19 , wherein the priority definition includes one or more elements selected from a group consisting of:

a relationship between the primary component and one or more information inserts;

a relationship between an entity associated with the primary component and entities associated with one or more information inserts; and

an amount of excess space required by one or more information inserts.