System and method for broadcast target advertising

1 . A system for developing plays of media content, comprising:

a hub that is at least partially remote from a media content play point that at least partially controls the plays of the media content;

at least one input associated with the hub that recieves non-play content indicative of a response to the plays of the media content;

at least one module communicatively connected to said hub that parses the non-play content, wherein the parsed non-play content enables the hub to create at least one template for development of subsequent ones of the plays of the media content; and

wherein the subsequent ones of the plays of the media content created in accordance with the template are returned to said hub for insertion to that portion of the plays of the media content controlled by said hub.

2 . The system of claim 1 , wherein said hub is local to the media content play point.

3 . The system of claim 1 , wherein said media content play point is remote from the hub.

4 . The system of claim 1 , wherein said non-play content is received in real time.

5 . The system of claim 1 , wherein said non-play conent comprises a listener value.

6 . The system of claim 1 , wherein said non-play content comprises an advertisement initiated activity value.