System and method for broadcast tagging
A system for directing play content for a media play is disclosed. The system for directing play content for a media play includes a hub that is at least partially remote from a media play point and that directs at least a portion of the play content for the media play for occurrence at the media play point, at least one locating reference associated with a location of the play content, at least one module at the media play point that, pursuant to at least one instruction from said hub comprising non-play content, accesses the locating reference to enable a preemption of a first scheduled content with an insertion of the play content associated with the locating reference based on the non-play content.
1 . A system for directing play content for a media play, comprising:
a hub that is at least partially remote from a media play point and that directs at least a portion of the play content for the media play for occurrence at the media play point;
at least one locating reference associated with a location of the play content;
at least one module at the media play point that, pursuant to at least one instruction from said hub comprising non-play content, accesses the locating reference to enable a preemption of a first scheduled content with an insertion of the play content associated with the locating reference based on the non-play content.
2 . The system of claim 1 , wherein the locating reference comprises a token.
3 . The system of claim 2 , wherein the token comprises one selected from the group consisting of a metatag, and html reference, an ftp reference and an xml reference.
4 . The system of claim 1 , wherein the locating reference comprises a token and at least a portion of the at least one instruction.
5 . The system of claim 1 , wherein the locating reference comprises the instruction to preempt with a re-insertion of the first scheduled content as the play content.
6 . The system of claim 1 , wherein the non-play content comprises the at least one instruction that causes the preemption.
7 . The system of claim 1 , wherein the play content comprises an audio file.
8 . The system of claim 7 , wherein the audio file comprises a radio advertisement.
9 . The system of claim 1 , wherein the play content comprises a video file.
10 . The system of claim 1 , wherein the play content comprises a data display file.
11 . The system of claim 1 , wherein the non-play content comprises data for a media play list.