Broadcast monitoring system and method

1 . A media play traffic system, comprising:

at least one hub at least partially remote from at least two media play points; and

a normalizer associated with said hub, wherein said normalizer normalizes data inputs for the at least two media play points;

wherein the normalization enables importation of a media play list to, and subsequent media play of the imported media play list from, each of the media play points.

2 . The system of claim 1 , wherein said normalizer comprises a data converter.

3 . The system of claim 2 , wherein said normalizer comprises an exporter, and wherein the data converter normalizes the data inputs, and outputs the normalized data inputs in different output formats to the media play points via the exporter.

4 . The system of claim 1 , wherein the data inputs comprise at least two selected from the group consisting of a data field, media content, and file output format.

5 . The system of claim 1 , wherein said normalizer further comprises normalization of tracking, at each media play point, of a desired media play.

6 . The system of claim 5 , wherein the normalized tracking of the desired media play is forwarded, subsequent to an occurrence of the desired media play, to said hub for reconciliation.

7 . The system of claim 6 , wherein said hub reconciles the occurrence of the desired media play with one of said data inputs.

8 . The system of claim 5 , wherein the reconciliation is forwarded from said hub to a third party desirous of the desired media play.

9 . The system of claim 1 , wherein said hub is at least partially local to at least one of the media play points, and wherein said normalizer is located at the local portion of said hub.

10 . The system of claim 1 , wherein at least one of said data inputs comprises media content, and wherein the media content comprises at least one radio advertisement.