Granted Patent B2

US 8,782,200 · App. 11/140,288 · Granted Jul 15, 2014

Abstract

Claims (54)

1. A method of testing a target server's website visitor actions, the method comprising:

a reverse proxy server receiving a request from an electronic device operated by a visitor;

said reverse proxy server requesting and retrieving content from a target server;

modifying said content for testing;

said reverse proxy server sending modified content to said electronic device; and

tracking actions of said visitor.

2. The method of claim 1 further comprising:

assigning said visitor to a test group;

tracking actions of said visitor in comparison to said test group; and

tracking visitor session data using said proxy server.

3. A method of testing variations of website content, the method comprising the steps of:

receiving a request from an electronic device at a reverse proxy server for web content from a target server, wherein said electronic device is operated by a website visitor;

retrieving unmodified web content from said target server;

modifying said web content, wherein modifying web content includes performing a search and replace operation using regular expressions;

delivering modified web content to said requesting electronic device;

tracking actions of said visitor;

collecting data for each response point selected to be measured; and

generating reports on the impact of variations on visitor actions.

4. The method of claim 3 , further comprising providing a what-you-see-is-what-you-get interface to create regular expressions for search and replace operations to vary said web content.

5. The method of claim 3 , further comprising testing using multivariate testing.

6. The method of claim 3 , further comprising tracking individual actions and sequences of actions.

7. The method of claim 3 , further comprising testing functional variations in said web content target server by altering web content based on a visitor's test group status.

8. The method of claim 3 wherein modifying said web content includes introducing multiple variations onto a single page in a specific sequence.

9. The method of claim 3 , wherein modifications are tested on a subset of visitors.

10. The method of claim 3 , further comprising tracking visitor behavior without cookies.

11. A conversion marketing testing system comprising:

a reverse proxy server operable to:

receive a request from an electronic device for web content from a target server, wherein said electronic device is operated by a website visitor;

retrieve unmodified web content from said target server;

modify said web content, wherein modifying web content includes performing a search and replace operation using regular expressions;

deliver modified web content to said requesting electronic device;

track actions of said visitor;

collect data for each response point selected to be measured; and

reporting on test progress and statistics.

12. The method of claim 11 , wherein said reverse proxy server is further operable for multivariate testing.

13. The method of claim 11 , wherein said reverse proxy server is further operable to test functional variations in said target server by altering content based on a visitor's test group status.

14. The method of claim 11 , wherein said reverse proxy server is further operable to run test campaigns concurrently.

15. The method of claim 11 , wherein said reverse proxy server is further operable to maintain historical information about visitors in a database.

16. The method of claim 11 , wherein said reverse proxy server is further operable to test modifications on a subset of visitors.

17. The method of claim 11 , wherein said reverse proxy server is further operable to track visitor behavior without cookies.

18. A method of testing variations of website content, the method comprising the steps of:

providing an interface to enable a target website operator to use a reverse proxy server to create a test campaign for a target website including enabling selection of criteria by which to segment target website visitors, enabling selection of response points to be measured, and providing a visual editor for creating variations of said target website;

receiving a request from a web browser at said reverse proxy server for web content from said target website hosed at a target server, wherein said web browser is operated by a website visitor;

said reverse proxy server retrieving unmodified web content from said target server;

said reverse proxy server modifying said web content, wherein modifying web content includes performing a search and replace operation using regular expressions;

said reverse proxy server delivering modified web content to said requesting web browser;

said reverse proxy server tracking actions of said visitor;

collecting data for each response point selected to be measured; and

reporting on how content change affects conversion rates.

19. The method of claim 18 , further comprising graphically reporting visitor behavior.

20. The method of claim 18 , further comprising testing using multivariate testing.

21. The method of claim 18 , further comprising providing reusable test campaigns elements.

22. The method of claim 18 , wherein said modifications are tested on a subset of visitors.

23. The method of claim 18 , further comprising reporting on test progress and statistics in real time.

Assignments (8)