Dynamic pay per call listings
View Patent ↗At least one listing comprises a plurality of sublistings, each of the sublistings being associated with one of a plurality of advertisers. A response subsystem is configured to provide the listing in a response. A forwarding subsystem configured is to forward a request for information to one of the advertisers.
1. A system, comprising:
a database that stores at least one listing comprising a plurality of sublistings, each of the sublistings being associated with one of a plurality of advertisers; and
a server storing a response subsystem configured to provide the listing in a response,
the server also storing a forwarding subsystem configured to forward a request for information related to the listing to one of the advertisers.
2. The system of claim 1 , the server further comprising a request subsystem for requesting at least one listing.
3. The system of claim 1 , the response subsystem comprising at least one priority metric, the response subsystem further configured to use the priority metric in providing the listing.
4. The system of claim 3 , wherein the forwarding subsystem is configured to forward the request for information according to the priority metric.
5. The system of claim 1 , wherein the forwarding subsystem is configured to forward the request for information according to at least one business rule.
6. The system of claim 1 , wherein the response includes the at least one listing and does not include any of the sublistings.
7. The system of claim 1 , further comprising a user access device, whereby a user may make requests for listings and responses may be displayed to the user.
8. The system of claim 1 , wherein the at least one listing further comprises a telephone number and the request for information is a telephone call.
9. A system, comprising:
a database that stores a plurality of listings that includes at least one dynamic listing comprising a plurality of sublistings, each of the sublistings being associated with one of a plurality of advertisers such that a one-to-many relationship exists between the at least one dynamic listing and the advertisers;
a server storing a response subsystem configured to provide a listing in a response,
the server also storing a forwarding subsystem configured to forward a request for information related to the listing to one of the advertisers.
10. The system of claim 9 , the server further comprising a request subsystem for requesting at least one listing.
11. The system of claim 9 , the response subsystem comprising at least one priority metric, the response subsystem further configured to use the priority metric in providing the listing.
12. The system of claim 11 , wherein the forwarding subsystem is configured to forward the call according to the priority metric.
13. The system of claim 9 , wherein the forwarding subsystem is configured to forward the call according to at least one business rule.
14. The system of claim 9 , wherein the response includes the at least one dynamic listing and does not include any of the sublistings.
15. The system of claim 9 , further comprising a user access device, whereby a user may make requests and responses may be displayed to the user.
16. The system of claim 9 , wherein the at least one listing further comprises a telephone number and the request for information comprises a telephone call.
17. A system, comprising:
a database that stores a plurality of listings that includes at least one dynamic listing comprising a telephone number and a plurality of sublistings, each of the sublistings being associated with one of a plurality of advertisers such that a one-to-many relationship exists between the at least one dynamic listing and the advertisers;
a server storing a response subsystem configured to provide a listing in a response, the response subsystem comprising at least one priority metric, the response subsystem further configured to use the priority metric in providing the listing;
the server also storing a forwarding subsystem configured to forward a call to the telephone number to one of the advertisers according to the priority metric.
18. The system of claim 1 , wherein the sublistings provide a mechanism for associating multiple advertisers with the listing.
19. The system of claim 9 , wherein the sublistings provide a mechanism for associating multiple advertisers with one of the listings.
20. The system of claim 17 , wherein the sublistings provide a mechanism for associating multiple advertisers with one of the dynamic listings.