IP Library Patent Application 11185304
Patent Application
App. No. 11/185,304

System and method for broadcast target advertising

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Quick Facts
Patent No.
US None
App. No.
11/185,304
Abstract

A system for developing plays of media content is disclosed. The system for developing plays of media content includes a hub that is at least partially remote from a media content play point that at least partially controls the plays of the media content, at least one input associated with the hub that recieves non-play content indicative of a response to the plays of the media content, at least one module communicatively connected to said hub that parses the non-play content, wherein the parsed non-play content enables the hub to create at least one template for development of subsequent ones of the plays of the media content, and wherein the subsequent ones of the plays of the media content created in accordance with the template are returned to the hub for insertion to that portion of the plays of the media content controlled by the hub.

Claims (3)

1 . A method of controlling the play of a digital track, said method comprising:

a mechanism to release secure digital track with at least one rule depedent play feature; and

a hub for delivering said secure digital track, wherein said hub locks the play of the secure digital track until said at least one rule is satisfied.

Assignments (3)
CHANGE OF NAME Recorded Oct 6, 2017
From: GOOGLE INC.
To: GOOGLE LLC
Reel/Frame 044142/0357 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jan 17, 2007
From: DMARC BROADCASTING, INC.
To: GOOGLE INC.
Reel/Frame 018767/0072 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Dec 15, 2005
From: STEELBERG, RYAN; STEELBERG, CHAD
To: DMARC BROADCASTING, INC.
Reel/Frame 016903/0551 →