Method and system for reputation evaluation of online users in a social networking scheme
View Patent ↗A method and system for evaluating the reputation of a member of a social networking system is disclosed. Consistent with an embodiment of the invention, one or more attributes associated with a social networking profile of a member of a social network are analyzed. Based on the analysis, a ranking, rating or score is assigned to a particular category of reputation. When requested, the ranking, rating or score is displayed to a user of the social network.
1. A computer-implemented method for measuring reliability of a reputation for a target member in a social networking system using a server device the method comprising:
storing one or more endorsements for the target member, the endorsements having been created by endorsers of the target member;
in response to a search for which the target member is a search result, displaying a profile of the target member, the profile including the endorsements for the target member, information regarding endorsers' relationships with the target member, and displaying information regarding a searcher's relationship with the endorsers;
measuring, with the server, using social networking analysis, accuracy of the endorsements; and
determining a rating for the target member based on the measure of the accuracy of the endorsements
displaying the rating for the target member.
2. The method of claim 1 wherein the social networking analysis takes into account one or more of the following:
an average of all endorsements;
an average of sealed endorsements;
an aggregate weighted score for independence of the endorsers;
an aggregate weighted score for relationships of the endorsers to the searcher; and
an aggregate weighted score for endorsements of the endorsers.
3. The method of claim 1 , wherein the social networking analysis includes ranking the endorsements based on one or more of the following:
people who list the target member as a direct connection and worked in any listed organizations concurrently with the target member;
people who list the target member in their address book and worked in any of the listed organizations concurrently with the target member;
people who list the target member either as a direct connection or in their address book and who worked in any of the listed organizations within a defined time period;
people who worked in any of the listed organizations within the defined time period; and
people who have listed people in their address book who now work in any of the listed organizations.