System and method for response clustering
View Patent ↗An interactive response, storage and tracking system delivered through an interactive medium (e.g. mobile, internet, kiosk in shops) whereby the provided visual stimuli enables consumers/respondents/users to select a stimulus that best answers their response to a given question. These visual ‘answers’ are then collated to form ‘clusters’ of respondents that share the same or similar preferences thereby enabling the viewer of such information to understand the propensity of a given ‘cluster’ to behave, react, respond, perform and/or purchase.
1. A computer system for profiling comprising:
a) a response item database comprising a set of non-text response items, each said non-text response item being different from another non-text response item;
b) a web server;
c) an interactive module for communication with a plurality of respondents via said web server to present at least one query to said plurality of respondents, each said query comprising a plurality of non-text response items selected from said non-text response item database for said plurality of respondents to select and for web server to collect answers of said query from said plurality of respondents; said answer comprising at least one preferred item selected by said plurality of respondents;
d) an analysis module to perform a plurality of analysis methods on said answers; and
e) a reporting module that allows an authorized viewer to select one of said plurality of analysis methods, instructs said analysis module to perform said selected analysis method, and displays the analysis result to said authorized viewer; said analysis result comprising at least one of said non-text response items and the transparency of each said non-text response item which is manually selected by said authorized view is changed to be lower than those non-text response items displayed by said reporting module is adjusted according to a ranking of said non-text response item in such a way that said transparency of each said non-text response item ranges from high to low when the ranking of said non-text response item ranges from low to high, such that lower ranking non-text response item displayed in high transparency and being less visible;
whereby said computer system provides said authorized viewer compiled information on the emotional preferences of said plurality of respondents and the most likely choice of said plurality of respondents when exposed to the same or similar emotional response criteria.
2. The system according to claim 1 , wherein said reporting module displays all of said non-text response items that are presented to said plurality of respondents in said at least one query.
3. The system according to claim 2 , wherein a numerical value is also displayed accompanying each said non-text response item displayed by said reporting module; said numerical value being computed by said analysis module when instructed by said reporting module upon a request from said authorized viewer.
4. The system according to claim 3 , wherein said numerical value is the rank-order of said non-text response item, the percentage of popularity of said non-text response item or the number of respondents that choose said non-text response item.
5. The system according to claim 1 , wherein when said authorized viewer selects a single non-text response item tat is displayed by said reporting module, said reporting module instructs said analysis module to compute statistics of said single non-text response item and display to said authorized viewer.
6. The system according to claim 1 wherein upon request from said authorized viewer, said reporting module instructs said analysis module to group said plurality of non-text response items into clusters; for each said cluster, said system further performing the following steps:
a) tallying up the number her of said respondents that choose said cluster;
b) ranking the cluster by its popularity; and
c) reporting said ranking of said clusters to said authorized viewer.
7. The system according to claim 6 , wherein said plurality of respondents that share the same or similar emotional preferences are grouped into one said cluster.
8. The system according to claim 6 , wherein said reporting modules displays top five most popular clusters to said viewer; said reporting modules also displaying the breakdown of said cluster by gender or by ages.
9. The system according to claim 1 wherein said interactive module and non-text response item database are provided in an offline response data collection system.
10. The system according to claim 1 , wherein said non-text response item is a picture image, a -video clip, a piece of music, a smell or a combination thereof.
11. A computer-aided method of capturing the emotional response of a subject by a computer system comprising:
a) presenting at least one query to a plurality of respondents via a web server by an interactive module, each said query comprising a plurality of non-text response items selected from an non-text response item database for said plurality of respondents to select;
b) collecting the answers of said at least one query by said interactive module from said plurality of respondents wherein said answer comprising at least one preferred item selected by said plurality of respondents;
c) analyzing said answers by an analysis module to produce an analysis result based on an analysis method selected by an authorized viewer from a plurality of analysis methods; and
d) displaying said analysis result by an report module to said authorized viewer; said analysis result comprising at least one of said non-text response items that are presented to said plurality of respondents in said at least one query items and the transparency of each said non-text response item displayed by said reporting module is adjusted according to a ranking of said non-text response item in such the way that said transparency of each said non-text response item ranges from high to low when the ranking of said non-text response item ranges from low to high. such that lower ranking non-text response item displayed in high transparency and being less visible;
whereby said computer system provides said authorized viewer compiled information on the emotional preferences of said plurality of respondents and the most likely choice of said plurality of respondents when exposed to same or similar emotional response criteria.
12. The computer-aided method according to claim 11 , wherein a numerical value is also displayed accompanying each sad non-text response item displayed by said reporting module; said numerical value being computed by said analysts module when instructed by said reporting module upon a request from said authorized viewer.
13. The computer-aided method according to claim 12 , wherein said numerical value is the rank-order of said non-text response item, the percentage of popularity of said non-text response item or the number of respondents that choose said non-text response item.
14. A computer-aided method according to claim 11 wherein said analysis method is ranking each said non-text response item according to its preference among respondents; Said analyzing step further comprising the step of tagging at least one high ranking response item with an emotional tag as pre-determined according to the corresponding query from which the ranking was derived.
15. A computer system for profiling comprising:
a) a response item database comprising a set of non-text response items, each said non-text response item being different from another non-text response item;
b) a web server;
c) an interactive module for communication with a plurality of respondents via said web server to present at least one query to said plurality of respondents, each said query comprising a plurality of non-text response items selected from said non-text response item database for said plurality of respondents to select and for web server to collect answers of said query from said plurality of respondents; said answer comprising at least one preferred item selected by said plurality of respondents;
d) an analysis module to perform a plurality of analysis methods on said answers; and
e) a reporting module that allows an authorized viewer to select one of said plurality of analysis methods, instructs said analysis module to perform said selected analysis method, and displays the analysis result to said authorized viewer; said analysis result comprising at least one of said non-text response items and the transparency of said non-text response item which is manually selected by said authorized view is changed to be lower than those non-text response items which are unselected such that those unselected non-text response items are less visible;
whereby said computer system provides said authorized viewer compiled information on the emotional preferences of said plurality of respondents and the most likely choice of said plurality of respondents when exposed to the same or similar emotional response criteria.