System and method of event triggered voice call origination

1 . A method, comprising:

presenting a list of items for sale;

receiving a user selection of an item from the list of items for sale;

placing the selected item on an action list in response to a user action;

monitoring the selected item on the action list;

placing a call to the user over a voice channel before an end of an offer for sale of the selected item; and

authenticating the user.

2 . The method of claim 1 , further comprising determining whether the user is registered at a web server, before placing the selected item on the action list.

3 . The method of claim 2 , further comprising receiving one or more sign-in credentials from the user.

4 . The method of claim 3 , further comprising registering the user after determining that the user is not registered.

5 . The method of claim 1 , wherein the user action is: a request to place the selected item on a watch list, a request to place the selected item on a wish list, a bid, or a best offer.

6 . The method of claim 5 , wherein the action list is: a watch list, a wish list, a bid list, or a best offer list.

7 . The method of claim 1 , further comprising retrieving primary contact information associated with the user from a database.

8 . The method of claim 7 , further comprising retrieving secondary contact information associated with the user from the database.

9 . The method of claim 8 , further comprising attempting to contact the user using the primary contact information.

10 . The method of claim 9 , further comprising attempting to contact the user using the secondary contact information after attempting to contact the user using the primary contact information.

11 . The method of claim 1 , wherein the list of items for sale is presented based on a search query.

12 . A method of registering a user at an e-commerce website, the method comprising:

receiving user information;

receiving account information from the user;

prompting the user to select an option for real-time communication over a voice channel regarding one or more user selected items available via the e-commerce website, wherein the real-time communication occurs before an end of an offer for sale of the one or more user selected items; and

prompting the user to select an option for authenticating the user when the real-time communication is received.

13 . The method of claim 12 , further comprising receiving primary contact information from the user.

14 . The method of claim 13 , wherein the primary contact information is a first telephone number.

15 . The method of claim 14 , wherein the first telephone number is a plain old telephone service (POTS) telephone number or a wireless telephone number.

16 . The method of claim 13 , further comprising receiving secondary contact information from the user.

17 . The method of claim 16 , wherein the secondary contact information is a second telephone number.

18 . The method of claim 17 , wherein the second telephone number is a plain old telephone service (POTS) telephone number or a wireless telephone number.

19 . The method of claim 12 , wherein the user information includes at least one of the following: a first name, a last name, an address, a primary telephone number, a secondary telephone number, a date of birth, and an email address.

20 . The method of claim 12 , wherein the account information includes at least one of the following: a user identification, a user password, an email address, a confirmation code, a secret question, and an answer to the secret question.

21 . A method, comprising:

presenting a list of items for sale;

receiving a user selection of an item from the list of items for sale;

placing the selected item on an action list in response to the user selection; and

instructing a third party to place a call to the user over a voice channel before an end of an offer for sale of the selected item.

22 . The method of claim 21 , further comprising transmitting user contact information to the third party.

23 . The method of claim 22 , further comprising receiving a user authentication.

24 . The method of claim 23 , further comprising authenticating the user.

25 . The method of claim 24 , further comprising transmitting a status of the selected item to the third party.

26 . The method of claim 25 , further comprising receiving a user action from the third party.

27 . The method of claim 26 , wherein the user action is: a bid, a best offer, or a purchase request.

28 . The method of claim 26 , further comprising updating the status of the selected item based on the user action.

29 . The method of claim 28 , further comprising transmitting an updated status of the selected item to the third party.

30 . A method, comprising:

receiving a request to contact a user from a vendor website server regarding an item offered for sale at the vendor website server;

retrieving contact information for the user;

initiating a call to the user over a voice channel; and

requesting an authentication credential from the user.

31 . The method of claim 30 , further comprising authenticating the user.

32 . The method of claim 30 , further comprising transmitting the authentication credential to the vendor website server and receiving an indication that the user is authenticated.

33 . The method of claim 32 , further comprising receiving a status of the item from the vendor website.

34 . The method of claim 33 , further comprising transmitting a status of a selected item to the user.

35 . The method of claim 34 , further comprising receiving a user action.

36 . The method of claim 35 , wherein the user action is: a bid, a best offer, or a purchase request.

37 . The method of claim 36 , further comprising transmitting the user action to the vendor website.

38 . The method of claim 37 , further comprising receiving an updated status of the selected item in response to the user action.

39 . The method of claim 38 , further comprising transmitting the updated status to the user.

40 . The method of claim 39 , further comprising receiving an end of sale indication for the vendor website that the selected item is no longer for sale.

41 . The method of claim 40 , further comprising transmitting the end of sale indication to the user.

42 . A server comprising:

a computer readable medium accessible to a processor, the computer readable medium comprising a computer program, wherein the computer program comprises:

instructions to receive a user action related to an item available for sale;

instructions to place the item on an action list in response to the user action;

instructions to contact a user in real-time via a voice channel before an end of an offer for sale of the item; and

instructions to authenticate the user.

43 . The server of claim 42 , wherein the user action is: a request to place the item on a watch list, a request to place the item on a wish list, a bid, or a best offer.

44 . The server of claim 42 , wherein the action list is a: watch list, a wish list, a bid list, or a best offer list.

45 . The server of claim 42 , further comprising a vendor interface module embedded within the computer readable medium, wherein the vendor interface module connects the user to the server.

46 . The server of claim 45 , further comprising an inventory module embedded within the computer readable medium, wherein the inventory module tracks an inventory of items for sale.

47 . The server of claim 46 , further comprising a user history and watch list module embedded within the computer readable medium, wherein the user history and watch list module tracks a shopping and bidding history of the user and wherein the user history and watch list module tracks at least one item.

48 . The server of claim 47 , further comprising a transaction processing module embedded within the computer readable medium, wherein the transaction processing module processes one or more user transactions.