Search engine using user intent
A system and method for ranking search results based on a series of attributes derived from the behavior of past searchers is disclosed. The attributes provide a measure of the relevancy between a search query and a URL, file, or other resource based on its relevancy to prior users. The system comprises (1) an attribute database including a plurality of prior search terms or phases; a first set of resources associated with each of the queries; and the attributes, i.e., metrics, characterizing the relevance of the first set of resources to the queries; and (2) a search processor adapted to identify a second set of resources determined to be relevant to a user query; rank each of the second set of resources based on the metrics associated with the query and resource; and provide the user with the search results ranked in accordance the metrics and displayed in a manner to increase the utility of the results for the user.
1 . A system for generating ranked search results based on past user behavior, the system comprising:
an attribute database comprising a plurality of queries, a first set of resources associated with each of the queries, and a set of one or more metrics characterizing the relevance of the first set of resources to the plurality of queries; wherein the set of one or more metrics are derived from post-search user behavior of a plurality of prior users; and
a search processor adapted to:
a) receive a query from a user;
b) identify a second set of resources relevant to the received query from the user;
c) retrieve from the attribute database the one or more metrics associated with the received query and each of the second set of resources;
d) rank each of the second set of resources based on the retrieved one or more metrics; and
e) return at least a portion of the second set of resources ranked in accordance the retrieved one or more metrics.
2 . The system of claim 1 , wherein the first set of resources comprises one or more resource locators.
3 . The system of claim 2 , wherein the one or more resource locators include at least one Uniform Resource Locator (URL).
4 . The system of claim 1 , wherein the set of one or more metrics associated with a URL are selected from the group consisting of: the average number of prior user click-throughs from a search result page to the associated URL; the frequency with which the prior users viewed the associated URL; the number of webpages at a domain associated with the URL, the average number of webpages viewed by the prior users at the domain associated with the URL; the average time spent by prior users viewing webpages at the domain associated with the URL; the average number of prior users that downloaded files from the domain associated with the URL; the average number of prior users that executed scripts from the domain associated with the URL; the average number of prior users that placed orders at the domain associated with the URL; the average number of prior users that made purchases at the domain associated with the URL; and the average number of sessions created by prior users.
5 . The system of claim 4 , wherein the set of one or more metrics are further selected from the group consisting of: URL character length, URL number count, URL hyphen count, top level domain type, country domain.
6 . The system of claim 4 , wherein the post-search user behavior of the prior users is derived from one or more clickstreams recorded for of each of the prior users.
7 . The system of claim 6 , wherein at least one of the one or more recorded clickstreams are recorded by one or more Internet surface providers (ISPs) providing Internet access to the prior users.
8 . The system of claim 6 , wherein at least one of the one or more recorded clickstreams are recorded by a computing device of one or more of the prior users.
9 . The system of claim 1 , wherein the second set of resources are derived from history logs originating from one of more of a plurality of sources of relevant search results: the set of sources selected from the group consisting of: at least one algorithmic search index, the attribute database, and a combination thereof.
10 . The system of claim 1 , wherein the search processor is adapted to generated a cost function for each of the resources of the second set of resources.
11 . The system of claim 10 , wherein the cost function is a least squares algorithm base is part on a ranking of the second set of resources defined by one or more human editors.
12 . The system of claim 1 , further comprising a display processor adapted to:
select one of a plurality of page display types based at least in part on the received query; and
generate a search result page with ranked search results formatted in accordance with the selected page display type.
14 . The system of claim 14 , wherein the plurality of page display types comprises a navigation page type.
15 . The system of claim 14 , wherein the plurality of page display types comprises a cluster page type.
16 . The system of claim 14 , wherein the plurality of page display types comprises a product page type.
17 . The system of claim 14 , wherein the plurality of page display types comprises a general page type.