Managing sponsored content based on transaction history
Improved search capabilities are disclosed for mobile communications devices such as cell phones, as well as improved techniques for delivering sponsored content in a mobile communication environment.
1 . A method comprising:
presenting a plurality of transaction history characteristics to a sponsor, including at least one transaction history characteristic based at least in part on a purchase made using a mobile communication facility; and
receiving a selection of at least one of the plurality of transaction history characteristics from the sponsor.
2 . The method of claim 1 further comprising the step of presenting at least one other mobile subscriber characteristic to the sponsor.
3 . The method of claim 2 wherein the mobile subscriber characteristic is a device type.
4 . The method of claim 2 wherein the mobile subscriber characteristic is a geographic region.
5 . The method of claim 2 wherein the mobile subscriber characteristic is a usage history characteristic.
6 . The method of claim 2 wherein the mobile subscriber characteristic is a user characteristic.
7 . The method of claim 1 further comprising the step of matching an item of sponsored content with a particular mobile communication facility for receipt of the item.
8 . The method of claim 7 further comprising the step of presenting a time to the sponsor, wherein the time is used in the step of matching.
9 . The method of claim 8 wherein the matching includes determining a relevancy.
10 . The method of claim 9 wherein the relevancy determines a score.
11 . The method of claim 8 wherein the matching includes determining a relevancy of the item of sponsored content to the particular mobile communication facility.
12 . The method of claim 7 wherein the item of sponsored content includes a sponsored link.
13 . The method of claim 7 wherein the item of sponsored content includes a sponsored call.
14 . The method of claim 1 further comprising presenting the plurality of transaction history characteristics to the sponsor through a web interface.
15 . The method of claim 1 further comprising presenting the plurality of transaction history characteristics to the sponsor through a client program.
16 . The method of claim 1 further comprising presenting the plurality of transaction history characteristics to the sponsor through an API.
17 . The method of claim 1 wherein the plurality of transaction history characteristics includes at least one aggregation of transaction history characteristics.
18 . The method of claim 1 wherein the plurality of transaction history characteristics are presented to one or more sponsors as a plurality of menu items in a menu.
19 - 31 . (canceled)
32 . A method comprising:
receiving a bid for a delivery of an item of sponsored content, wherein the bid includes information relating to a transaction history characteristic;
matching the bid with a mobile communication facility at least in part based on the transaction history characteristic; and
transmitting the item of sponsored content to the mobile communication facility.
33 - 56 . (canceled)
57 . A method comprising:
delivering an item of sponsored content to a mobile communication facility, wherein the mobile communication facility is associated with a transaction history characteristic, wherein the item of sponsored content has been selected at least in part based on the transaction history characteristic.
58 - 268 . (canceled)