Advertising subsystem for the educational software market
A system and method are provided for delivering advertising to school administrators, teachers, parents, and students that includes module configured for managing advertisements on a website; reviewing advertising for appropriate content; marketing website space to advertisers; receiving submitted advertisements for publication; accepting advertisements according to predetermined educational based criteria; and storing demographical data for all users of the application.
1 . A system for delivering advertising to school administrators, teachers, parents, and students comprising:
a plurality of user interfaces for students, parents, and educators;
a system for creating or editing advertisements;
a system for reviewing advertising to determine appropriate content for and accepting advertisements according to predetermined educational based criteria;
a system for marketing website space to advertisers; and
a database configured for submitting an advertisement for publication and storing approved advertisements and demographical data for all users of the application.
2 . A system according to claim 1 , wherein a user ID and password may be required.
3 . A system according to claim 1 , wherein the advertisements may be created for sponsors automatically by the application based on the sponsor's responses to a query of information.
4 . A system according to claim 1 , wherein the advertisements may be created for sponsors automatically by the application based the judgement of a representative designated by a school.
5 . A system according to claim 1 , wherein the advertisements submitted are reviewed by a committee.
6 . A system according to claim 1 , wherein the advertisements submitted are reviewed by a committee that consists of at least one each of school officials, teachers, parents, guardians and other individuals making up a cross-representation of the local population where the advertisements may be viewed.
7 . A system according to claim 5 , wherein the sponsor is automatically notified of any rejections of their advertisements. Furthermore, the notification may include the reasons for any rejection.
8 . A system according to claim 7 , wherein any sponsor whose advertisement has been rejected may be given the opportunity to revise and resubmit their advertisement.
9 . A system according to claim 1 , wherein the demographical data may be shared with sponsors.
10 . A system according to claim 1 , wherein the demographical data may be used to individualize advertising distributed to specific users or user groups.
11 . A system according to claim 1 , wherein the demographical data may be used to collect data that measures the success of particular marketing strategies.
12 . A system according to claim 1 , wherein the demographical data may also include a student's scholastic information.
13 . A system according to claim 1 , wherein the advertisements may be turned off automatically at predetermined times to specific users.
14 . A system according to claim 1 , wherein the advertisements may be manually turned off by users.
15 . A system according to claim 1 , wherein a survey may be distributed to gather feedback from users on particular advertisements.
16 . A system according to claim 1 , further comprising:
an electronic environment wherein schools may auction off advertising space to sponsors.
17 . A system according to claim 16 , wherein advertising space may be auctioned off as either exclusive or nonexclusive.
18 . A system according to claim 16 , wherein sponsors may select which schools or school systems they want to advertise at.
19 . A system according to claim 16 , wherein the revenues from advertising may be collected automatically.
20 . A method for delivering advertising to school administrators, teachers, parents, and students comprising:
managing advertisements on a website;
reviewing advertising for appropriate content;
marketing website space to advertisers;
receiving submitted advertisements for publication;
accepting advertisements according to predetermined educational based criteria; and
storing demographical data for all users of the application.
21 . A method according to claim 20 , wherein the advertisements may be created for sponsors automatically by the application based on the sponsor's responses to predetermined queries.
22 . A method according to claim 20 , wherein the advertisements submitted are reviewed by a committee.
23 . A method according to claim 22 , wherein the committee consists of school officials, parents, or other individuals making up a cross-representation of the local population where the advertisements may be viewed.
24 . A method according to claim 22 , wherein the sponsor is automatically notified of any rejections of their advertisements.
25 . A method according to claim 22 , wherein the sponsor is automatically notified of any rejections of their advertisements and the reasons for any rejection.
26 . A method according to claim 22 , wherein any sponsor whose advertisement has been rejected may be given the opportunity to revise and resubmit their advertisement.
27 . A method according to claim 20 , wherein the demographical data may be shared with sponsors.
28 . A method according to claim 20 , wherein the demographical data may be used to individualize advertising distributed to specific users or user groups.
29 . A method according to claim 20 , wherein the demographical data may be used to collect data that measures the success of particular marketing strategies.
30 . A method according to claim 20 , wherein the demographical data may also include a student's scholastic information.
31 . A method according to claim 20 , wherein the advertisements may be turned off automatically at predetermined times to specific users.
32 . A method according to claim 20 , wherein the advertisements may be manually turned off by users.
33 . A method according to claim 20 , wherein a survey may be distributed to gather feedback from users on particular advertisements.
34 . A method according to claim 20 , further comprising:
an electronic environment wherein schools may auction advertising space to sponsors.
35 . A method according to claim 20 , wherein advertising space may be auctioned off as either exclusive or nonexclusive.
36 . A method according to claim 20 , wherein sponsors may select which schools or school systems they want to advertise at.
37 . A method according to claim 20 , wherein the revenues from advertising may be collected automatically.