Dynamic advertisement system and method

1 . A dynamic advertisement method comprising:

receiving a request for a content file from a user;

processing an ad insertion file associated with the content file, wherein the ad insertion file associates one or more advertisements with the content file; and

facilitating the insertion of the one or more advertisements into the content file.

2 . The method of claim 1 wherein the content file is a video data stream.

3 . The method of claim 1 wherein facilitating the insertion of the one or more advertisements includes:

obtaining the one or more advertisements from a remote server.

4 . The method of claim 1 wherein facilitating the insertion of the one or more advertisements includes:

requesting the one or more advertisements from a remote server.

5 . The method of claim 1 wherein facilitating the insertion of the one or more advertisements includes:

inserting the one or more advertisements into the content file.

6 . The method of claim 1 further comprising:

verifying that the user has a content viewer installed that is capable of viewing the content file.

7 . The method of claim 6 further comprising:

installing the content viewer if the user does not have a content viewer installed that is capable of viewing the content file.

8 . The method of claim 1 further comprising:

associating the ad insertion file with multiple content files.

9 . The method of claim 1 further comprising:

transmitting the content file to the user.

10 . The method of claim 1 further comprising:

transmitting the one or more advertisements to the user.

11 . A system configured to perform the method of claim 1 .

12 . A computer program product residing on a computer readable medium having a plurality of instructions stored thereon which, when executed by the processor, cause that processor to perform operations comprising:

receiving a request for a content file from a user;

processing an ad insertion file associated with the content file, wherein the ad insertion file associates one or more advertisements with the content file; and

facilitating the insertion of the one or more advertisements into the content file.

13 . The computer program product of claim 12 wherein the content file is a video data stream.

14 . The computer program product of claim 12 wherein the instructions for facilitating the insertion of the one or more advertisements include instructions for:

obtaining the one or more advertisements from a remote server.

15 . The computer program product of claim 12 wherein the instructions for facilitating the insertion of the one or more advertisements include instructions for:

requesting the one or more advertisements from a remote server.

16 . The computer program product of claim 12 wherein the instructions for facilitating the insertion of the one or more advertisements include instructions for:

inserting the one or more advertisements into the content file.

17 . The computer program product of claim 12 further comprising instructions for:

verifying that the user has a content viewer installed that is capable of viewing the content file.

18 . The computer program product of claim 17 further comprising instructions for:

installing the content viewer if the user does not have a content viewer installed that is capable of viewing the content file.

19 . The computer program product of claim 12 further comprising instructions for:

associating the ad insertion file with multiple content files.

20 . The computer program product of claim 12 further comprising instructions for:

transmitting the content file to the user

21 . The computer program product of claim 12 further comprising instructions for:

transmitting the one or more advertisements to the user.