Mobile advertisement syndication
View Patent ↗Improved mobile advertisement syndication capabilities are disclosed for mobile communications facilities, such as cell phones. These and other capabilities are employed to improve delivery of mobile advertisements and their syndication, such as associating advertising content with websites, to appropriate or desirable mobile communication facilities.
1. A computer-implemented method of presenting on a mobile communication facility an advertisement in association with a webpage, the method comprising the steps of:
receiving a webpage request from the mobile communication facility operated by a user, wherein the webpage request is received over a cellular telephony infrastructure provided by a carrier, wherein the webpage request corresponds to a webpage, wherein the user is paying for use of the mobile communication facility with the carrier;
receiving information relating to one or more user characteristics, wherein the user characteristics are derived from information obtained through the carrier including:
(a) a plurality of demographic datum of customers of the carrier, or
(b) purchase history data of the user as recorded through use of the mobile communication facility, wherein the purchase data includes views of or purchases of goods or services;
determining that the relevance to the user of a first advertisement with the webpage is greater than the relevance of a second advertisement with the webpage based at least in part on the information relating to the one or more user characteristics;
in response to receiving the webpage request from the mobile communication facility, associating the first advertisement with the webpage; and
transmitting the webpage with the first advertisement via the cellular telephony infrastructure to the mobile communication facility for presentation on a display of the mobile communication facility.
2. The method of claim 1 , wherein the user characteristic datum is selected from the list consisting of:
(a) age or birthdate of the user;
(b) gender of the user;
(c) race of the user;
(d) religion of the user;
(e) marital status of the user;
(f) area code of the phone number assigned to the mobile communication facility;
(g) zip code of the user;
(h) home address of the user;
work address of the user;
(j) billing address of the user;
(k) type of credit card the user uses to pay the carrier;
(l) birthplace of the user;
(m) employer of the user;
(n) employment position of the user; and
(o) income bracket of the user.
3. The method of claim 1 , wherein the mobile communication facility is a cellular phone.
4. The method of claim 1 , wherein the cellular telephony infrastructure uses an advanced mobile phone system (AMPS) protocol, a code division multiple access (CDMA) protocol, a wideband code division multiple access (W-CDMA) protocol, a global system for mobile communications (GSM) protocol, a universal mobile telecommunications system (UTMS) protocol, an integrated digital enhanced network (iDEN) protocol, a time division multiple access (TDMA) protocol, or a mobile WiMax protocol.