Reduced sugar sweet roll

1 . A sweet roll product comprising

(a) a dough component having a first water activity;

(b) a non-emulsion based, moisture-containing filling component comprising at least two water activity impacting ingredients and having a second water activity, and

(c) an icing component;

wherein the first water activity is greater than or equal to the second water activity, and the second water activity is at least about 0.725;

the sweet roll product comprises less than or equal to about 9.75 g of sugar per 55 g sweet roll product serving; and

at least a portion of the sweetness of the sweet roll product is provided by a non-nutritive sweet flavorant provided in combination with at least one sugar alcohol having a molecular weight less than about 350; and

when at least a portion of the sweetness of the sweet roll product is provided by a non-nutritive sweet flavorant in the filling component, the non-nutritive sweet flavorant is provided in combination with at least (i) one sugar alcohol having a molecular weight from about 100 to about 300 and (ii) at least one sugar alcohol having a molecular weight from about 300 to about 350 and/or at least one polydextrose; and

when at least a portion of the sweetness of the sweet roll product is provided by a non-nutritive sweet flavorant in the icing component, the non-nutritive sweet flavorant is provided in combination with at least (i) one sugar alcohol having a molecular weight less than about 350 and (ii) at least one polydextrose, or (i) one sugar alcohol having a molecular weight from about 100 to about 300 and (ii) at least one sugar alcohol having a molecular weight from about 300 to about 350.

2 . The sweet roll product of claim 1 , wherein the sweet roll product comprises less than or equal to about 6.50 g of sugar per 55 g sweet roll product serving.

3 . The sweet roll product of claim 1 , wherein the sugar alcohol is selected from the group consisting of erythritol, glycerol, propylene glycol, xylitol, mannitol, sorbitol, maltitol and lactitol.

4 . The sweet roll product of claim 1 , wherein the sugar alcohol comprises erythritol.

5 . The sweet roll product of claim 1 , wherein the icing component has a water activity of about 0.79 to about 0.83.

6 . The sweet roll product of claim 1 , wherein at least a portion of the sweetness of the dough component is provided by a non-nutritive sweet flavorant provided in combination with erythritol.

7 . The sweet roll product of claim 1 , wherein at least a portion of the sweetness of the filling component is provided by a non-nutritive sweet flavorant provided in combination with maltitol and erythritol.

8 . The sweet roll product of claim 1 , wherein at least a portion of the sweetness of the filling component is provided by a non-nutritive sweet flavorant provided in combination with maltitol, polydextrose and erythritol.

9 . The sweet roll product of claim 1 , wherein at least a portion of the sweetness of the icing component is provided by a non-nutritive sweet flavorant provided in combination with maltitol and polydextrose.

10 . The sweet roll product of claim 1 , wherein the dough component comprises less than about 0.5% sugar by weight of all dough ingredients.

11 . The sweet roll product of claim 1 , wherein the filling component comprises less than about 0.5% sugar by weight of all filling ingredients.

12 . The sweet roll product of claim 1 , wherein the icing component comprises less than about 0.5% sugar by weight of all icing ingredients.

13 . The sweet roll product of claim 1 , wherein the sweet roll product is a refrigerated sweet roll product.

14 . The sweet roll product of claim 1 , wherein the sweet roll product is a frozen sweet roll product.

15 . A sweet roll product intermediate, comprising

(a) a dough component having a first water activity; and

(b) a non-emulsion based, moisture-containing filling component comprising at least two water activity impacting ingredients and having a second water activity,

wherein the first water activity is greater than or equal to the second water activity, and the second water activity is at least about 0.725; and

at least a portion of the sweetness of the sweet roll product is provided by a non-nutritive sweet flavorant provided in combination with at least one sugar alcohol having a molecular weight less than about 350; and

when at least a portion of the sweetness of the sweet roll product intermediate is provided by a non-nutritive sweet flavorant provided in combination with at least one sugar alcohol having a molecular weight less than about 350 in the filling component, the non-nutritive sweet flavorant is provided in combination with at least (i) one sugar alcohol having a molecular weight from about 100 to about 300 and (ii) at least one sugar alcohol having a molecular weight from about 300 to about 350 and/or at least one polydextrose.

16 . The sweet roll intermediate product of claim 15 , wherein when at least a portion of the sweetness of the sweet roll product intermediate is provided by a non-nutritive sweet flavorant provided in combination with at least one sugar alcohol having a molecular weight less than about 350 in the filling component, the non-nutritive sweet flavorant is provided in combination with at least (i) one sugar alcohol having a molecular weight from about 100 to about 300 and (ii) at least one polydextrose.

17 . The sweet roll intermediate product of claim 15 , wherein the sweet roll intermediate product comprises less than or equal to about 0.50 g of sugar per 55 g sweet roll intermediate product serving.

18 . The sweet roll intermediate product of claim 15 , wherein the sweet roll intermediate product is a refrigerated sweet roll product.

19 . A frozen sweet roll product intermediate, comprising

(a) a dough component having a first water activity; and

(b) a non-emulsion based, moisture-containing filling component comprising at least two water activity impacting ingredients and having a second water activity,

wherein the first water activity is greater than or equal to the second water activity, and the second water activity is at least about 0.725; and

at least a portion of the sweetness of the sweet roll product is provided by a non-nutritive sweet flavorant provided in combination with at least one sugar alcohol having a molecular weight less than about 350; and

when at least a portion of the sweetness of the sweet roll product is provided by a non-nutritive sweet flavorant in the filling component, the non-nutritive sweet flavorant is provided in combination with at least (i) one sugar alcohol having a molecular weight from about 100 to about 300 and (ii) at least one sugar alcohol having a molecular weight from about 300 to about 350 and/or at least one polydextrose, or at least (i) one sugar alcohol having a molecular weight from about 300 to about 350 and (ii) polydextrose.

20 . A frozen sweet roll product comprising the frozen sweet roll intermediate of claim 19 , and additionally comprising an icing.