Reputation of an entity associated with a content item

1 . A method, comprising:

receiving an indication of an attempted interaction of a user with a content item;

providing the user with an indicator of a reputation of an entity associated with the content item; and

offering the user an item based at least in part on the reputation in order to mitigate potential adverse effects of interacting with the content item.

2 . The method of claim 1 , wherein the offered item is antivirus software.

3 . The method of claim 2 , wherein the antivirus software is configured to find an item known to have been downloaded from the entity associated with the content item.

4 . The method of claim 1 , wherein the offered item is anti-spyware software.

5 . The method of claim 1 , wherein the offered item is an updated set of virus definitions.

6 . The method of claim 5 , wherein the virus definitions include viruses known to have been provided by the entity associated with the content item.

7 . The method of claim 1 , wherein the offered item is a firewall.

8 . The method of claim 7 , wherein the firewall is configured to block servers that communicate with adware.

9 . The method of claim 7 , wherein the firewall is configured to block servers that communicate with spyware.

10 . The method of claim 7 , wherein the firewall is configured to block servers that communicate with websites that do not protect a user's privacy.

11 - 13 . (canceled)

14 . A system, comprising:

a receiving facility adapted to receive an indication of an attempted interaction of a user with a content item;

a provider facility adapted to provide the user with an indicator of a reputation of an entity associated with the content item; and

an offering facility adapted to offer the user an item based at least in part on the reputation in order to mitigate potential adverse effects of interacting with the content item.

15 . The system of claim 14 , wherein the offered item is antivirus software.

16 . The system of claim 15 , wherein the antivirus software is configured to find an item known to have been downloaded from the entity associated with the content item.

17 . The system of claim 14 , wherein the offered item is anti-spyware software.

18 . The system of claim 14 , wherein the offered item is an updated set of virus definitions.

19 . The system of claim 18 , wherein the virus definitions include viruses known to have been provided by the entity associated with the content item.

20 . The system of claim 14 , wherein the offered item is a firewall.

21 . The system of claim 20 , wherein the firewall is configured to block servers that communicate with adware.

22 . The system of claim 20 , wherein the firewall is configured to block servers that communicate with spyware.

23 . The system of claim 20 , wherein the firewall is configured to block servers that communicate with websites that do not protect a user's privacy.

24 - 26 . (canceled)