Granted Patent B2

US 7,702,318 · App. 11/355,915 · Granted Apr 20, 2010

Abstract

Claims (14)

1. A computer-implemented method for positioning targeted sponsored content on a mobile communication facility, the method comprising the steps of:

receiving data corresponding to a transaction event having occurred via the interaction of a user with the mobile communication facility, wherein the transaction event includes transmission of data representative of a first product or a first service being purchased by the user;

selecting advertising content based at least upon a relevance between a second product or a second service offered in the advertising content and the purchased first product or first service in the transaction event, wherein the relevance is further based on information relating to compatibility of the advertising content, second product, or second service with the mobile communication facility; and

presenting the selected advertising content on a display of the mobile communication facility.

2. The method of claim 1 , wherein the relevance is further influenced by user characteristics.

3. The method of claim 1 , wherein the relevance is further influenced by user history.

4. The method of claim 1 , wherein the relevance is further influenced by user transactions.

5. The method of claim 1 , wherein the relevance is further influenced by geographic location.

6. The method of claim 1 , wherein the mobile communication facility is a cellular phone.

7. The method of claim 1 , wherein the mobile communication facility is a phone.

8. The method of claim 1 , wherein the mobile communication facility is a mobile phone.

9. The method of claim 1 , wherein the mobile communication facility is a GSM phone.

10. The method of claim 1 , wherein the mobile communication facility is a personal digital assistant.

11. The method of claim 1 , wherein the mobile communication facility is a “pocket” personal computer.

Assignments (10)