Electronic marketing system and method
A system and method for improving the sample-to-purchase conversion rate for product samples sent to customers, the system and method utilizing an electronic or computerized format for receiving and/or sending requests and offerings to a customer relating to particular sample product offerings. The sample products are forwarded only to customers that have actually expressed at least a minimum amount of interest in the sample product.
1 . A method for providing a product sample to a customer responding to a sample product offering, the method comprising the steps of:
presenting a sample product offering to a customer, the product offering soliciting a request from the customer via electronic message;
sending an electronic message via a network connection identifying a particular sample product to be sent to the customer;
receiving the electronic message sent by the customer over the network connection;
associating the sample product request with a particular sample product;
sending a sample request to a sample product provider; and
forwarding an actual sample product to the customer in response to the sample request.
2 . The method according to claim 1 wherein the step of receiving a product request further includes the step of receiving customer information relating to the customer.
3 . The method according to claim 2 wherein the customer information is selected from the group consisting of: name, address, demographic information, psychographic information, and combinations thereof.
4 . The method according to claim 2 further comprising the step of storing the received customer information.
5 . The method according to claim 1 wherein the step of presenting a sample product offering to a customer further comprises the step of presenting a sample product identifier corresponding to the particular product offering.
6 The method according to claim 5 wherein the step of sending an electronic message via a network connection further comprises the step of including the product identifier to identify the particular sample product to be sent to the customer.
7 . The method according to claim 1 further comprising the step of receiving and storing sample product information updates relating to various sample products for distribution to the customer.
8 . The method according to claim 1 further comprising the step of sending a message to the customer to confirm receipt of the sample product request.
9 . The method according to claim 1 further comprising the step of receiving customer and registration information from a customer.
10 . The method according to claim 9 further comprising the step of sending a sample product offer to the customer based on the customer and registration information.
11 . The method according to claim 1 wherein the step of receiving a sample product request further comprising the step of receiving a sample product identifier that matches to a particular sample product.
12 . A system for receiving a sample product request sent via an electronic device over a network connection from a customer responding to an advertisement, the system comprising:
a sample product request sent by a customer over the network connection with an electronic device, the sample product request identifying a particular product of interest;
a processor, for processing said sample product request and associating said sample product request with an available sample product;
a shipping request sent to the product provider, said shipping request identifying a particular sample product to be sent to a customer
wherein an actual sample product corresponding to said sample product request is sent to the customer.
13 . The system according to claim 12 further comprising customer information sent by the customer and stored in a customer information storage.
14 . The system according to claim 13 wherein the customer information is selected from the group consisting of: name, address, demographic information, psychographic information, and combinations thereof.
15 . The system according to claim 12 further comprising a sample product identifier corresponding to a particular product offering.
16 The system according to claim 15 wherein said sample product request includes said product identifier to identify the particular sample product to be sent to the customer.
17 . The system according to claim 12 further comprising a sample product information update saved on said sample product storage, said sample product information update relating to various sample products for distribution to the customer.
18 . The system according to claim 12 further comprising a confirmation message sent to the customer to confirm receipt of said sample product request.
19 . The system according to claim 12 wherein said processor further comprises an analyzer for analyzing said sample product request to determine which particular sample product offering matches said sample product request.
20 . The system according to claim 12 further comprising customer and registration information stored in a customer information storage.
21 . The system according to claim 20 wherein said processor further comprises an analyzer for analyzing said customer and registration information to determine which particular sample product offerings to forward to the customer.
22 . The system according to claim 21 further comprising a sample product offer sent to the customer based on the customer and registration information.
23 . The system according to claim 12 wherein a format of said sample product request is selected from the group consisting of; an email, a text message and combinations thereof.
24 . The system according to claim 12 wherein the electronic device comprises a mobile telephone.
25 . A method for providing a product sample to a customer responding to a sample product offering, the method comprising the steps of:
presenting a sample product offering to a customer, the product offering soliciting a request from the customer via electronic message;
sending an electronic message via a network connection identifying a sample product to be sent to the customer;
receiving the electronic message sent by the customer over the network connection;
associating the sample product request with a particular sample product; and
forwarding an actual sample product to the customer in response to the sample request.
26 . A system for receiving a sample product request from a customer via an electronic device over a network connection and for providing a sample product to the customer comprising:
a sample product offering sent to a customer over the network connection to an electronic device;
a sample product request sent by a customer over the network connection in response to said sample product offering;
a processor for associating said sample product request with a sample product offering;
a shipping request sent to a product provider corresponding to said sample product request;
said sample product request being in the form of an email or a text message.
27 . The system according to claim 26 wherein said sample product request further comprises a sample product identifier corresponding to a particular product offering.