Content personalization for digital content

1. A digital device implemented method of providing personalized content comprising:

receiving incoming content including primary content being content originally intended for use in a program designated with packet identifiers (PIDs) for packets and personalized replacement content being content for replacing the primary content in the program designated with replacement PIDs for packets, wherein the received incoming primary content and personalized replacement content is received from a digital broadcast stream;

determining if the personalized replacement content is more appropriate than the primary content based upon personalization parameters, wherein the personalization parameters include name, sex, and age; and

if personalization functionality is enabled, substituting the primary content including a name PID, a sex PID, and an age PID with the personalized replacement content including a replacement name PID including audio information, a replacement sex PID, and a replacement age PID if the personalized replacement content is determined to be more appropriate to create a complete personalized program for a user such that the personalized replacement content is displayed or played to a user in video and audio format, respectively.

2. The method of claim 1 , further comprising

determining whether personalization functionality is enabled, and, if not, rendering the primary content.

3. The method of claim 2 ,

wherein determining if personalized replacement content is more appropriate than primary content includes determining if there is a match between personalization parameters and personalization descriptors of the personalized replacement content.

4. The method of claim 3 ,

wherein the personalization parameters are preprogrammed.

5. An apparatus to provide personalized content comprising:

a tuner/demodulation unit adapted to receive incoming content including primary content being content originally intended for use in a program designated with packet identifiers (PIDs) for packets and personalized replacement content being content for replacing the primary content in the program designated with replacement PIDs for packets, wherein the received incoming primary content and personalized replacement content is received from a digital broadcast stream; and

a data processing unit including a personalization selector coupled to the tuner/demodulation unit, the personalization selector to determine if the personalized replacement content is more appropriate than the primary content based upon personalization parameters, wherein the personalization parameters include name, sex, and age, and

if personalization functionality is enabled to substitute the primary content including a name PID, a sex PID, and an age PID with the personalized replacement content including a replacement name PID including audio information, a replacement sex PID, and a replacement age PID if the personalized replacement content is determined to be more appropriate to create a complete personalized program for a user such that the personalized replacement content is displayed or played to a user in video and audio format.

6. The apparatus of claim 5 ,

wherein the data processing unit further determines whether personalization functionality is enabled, and, if not, renders the primary content.

7. The apparatus of claim 6 ,

wherein the personalization selector determines if personalized replacement content is more appropriate than primary content by determining if there is a match between personalization parameters and personalization descriptors of the personalized replacement content.

8. The apparatus of claim 7 ,

wherein the personalization parameters are pre-programmed.

9. A non-transitory machine-readable medium of a storage device to tangibly store instructions, that if executed by logic, will cause a digital device to perform the following operations to provide personalized content comprising:

receiving incoming content including primary content being content originally intended for use in a program designated with packet identifiers (PIDs) for packets and personalized replacement content being content for replacing the primary content in the program designated with replacement PIDs for packets, wherein the received incoming-primary content and personalized replacement content is received from a digital broadcast stream;

determining if the personalized replacement content is more appropriate than the primary content based upon personalization parameters, wherein the personalization parameters include name, sex, and age; and

if personalization functionality is enabled, substituting the primary content including a name PID, a sex PID, and an age PID with the personalized replacement content including a replacement name PID including audio information, a replacement sex PID, and a replacement age PID if the personalized replacement content is determined to be more appropriate to create a complete personalized program for a user such that the personalized replacement content is displayed or played to a user in video and audio format.

10. The non-transitory machine-readable medium of claim 9 , further comprising

instructions to determine whether personalization functionality is enabled, and, if not, rendering the primary content.

11. The non-transitory machine-readable medium of claim 10 ,

wherein determining if personalized replacement content is more appropriate than primary content includes determining if there is a match between personalization parameters and personalization descriptors of the personalized replacement content.

12. The non-transitory machine-readable medium of claim 11 ,

wherein the personalization parameters are pre-programmed.