Categorization of locations and documents in a computer network
In one embodiment, websites and web pages are categorized using search results gathered from a plurality of client computers. The gathered search results may be queried to find a set of search results responsive to a keyword for a category. Websites and web pages listed in the set of search results may be qualified for relevance. Qualified websites and web pages may be included in the category and used to select targeted contents for end-users.
1 . A method to be performed by a computer, the method comprising:
receiving a plurality of search results from a plurality of client computers, the search results being from Internet searches performed by end-users;
finding a keyword for a category;
finding a set of search results among the plurality of search results, the set of search results being responsive to the keyword;
obtaining candidate web pages from the set of search results;
qualifying the candidate web pages to find qualified web pages; and
including the qualified web pages in the category.
2 . The method of claim 1 wherein the plurality of search results is obtained by monitoring searches performed by end-users and providing the search results to a server computer.
3 . The method of claim 1 wherein qualifying the candidate web pages comprises:
determining which of the candidate web pages were clicked by end-users from search results.
4 . The method of claim 1 wherein qualifying the candidate web pages comprises:
determining an amount of time end-users spent viewing the candidate web pages clicked by end-users from search results.
5 . The method of claim 1 wherein the keyword is a synonym of the category.
6 . The method of claim 1 further comprising:
detecting navigation of a client computer to a website;
determining a category of the website;
finding an advertisement configured for delivery to client computers navigating to websites belonging to the same category as the website; and
displaying the advertisement in the client computer.
7 . A system for delivering advertisements to client computers, the system comprising:
a message server computer configured to receive from a plurality of client computers a plurality of search results, the plurality of search results being from Internet searches performed by end-users;
a search results database in the message server computer, the search results database containing the plurality of search results;
a category manager in the message server computer, the category manager being configured to find a set of search results from the plurality of search results, the set of search results containing search results that are responsive to a keyword for a category, the category manager being configured to parse the set of search results to obtain websites listed in the set of set results and include the websites in the category; and
a message delivery program in each of the plurality of client computers, the message delivery program being configured to provide search results to the server computer and to receive from the server computer an advertisement in the same category as a website visited by an end-user using a client computer in the plurality of client computers.
8 . The system of claim 7 wherein the message server computer and the plurality of client computers communicate over the Internet.
9 . The system of claim 7 wherein the message delivery program in each of the plurality of client computers is provided in a client computer along with a utility program that is provided at no cost.
10 . The system of claim 7 further comprising a category database containing information about categories of websites and websites belonging to each of the categories.