System and method for a merchant loyalty system

1. A method for facilitating a merchant reward program, said method comprising the steps of:

receiving, by a computer, a first financial transaction authorization request comprising first purchase data, wherein said first purchase data comprises a first transaction account code, a first purchase amount, and a first service establishment code;

associating, by said computer, said first service establishment code with a first merchant proprietor rewards account code;

associating, by said computer, said first transaction account code with a second merchant proprietor rewards account code;

calculating, by said computer, a first reward amount and a second reward amount;

crediting, by said computer, a first merchant proprietor rewards account with at least a portion of said first reward amount, wherein said first merchant proprietor rewards account is associated with said first merchant proprietor rewards account code;

crediting, by said computer, a second merchant proprietor rewards account with at least a portion of said second reward amount, wherein said second merchant proprietor rewards account is associated with said second merchant proprietor rewards account code;

receiving, at said computer, a second financial transaction authorization request comprising second purchase data, wherein said second purchase data comprises a second transaction account code, a second purchase amount, and a second service establishment code;

associating, by said computer, said second service establishment code with said second merchant proprietor rewards account code;

associating, by said computer, said second transaction account code with said first merchant proprietor rewards account code;

calculating, by said computer, a third reward amount and a fourth reward amount; and,

crediting, by said computer, said second merchant proprietor rewards account with at least a portion of said third reward amount; and

crediting, by said computer, said first merchant proprietor rewards account with at least a portion of said fourth reward amount.

2. The method of claim 1 , wherein said crediting said first merchant proprietor rewards account includes calculating said first reward amount based on a daily summary of transaction volume associated with said service establishment code.

3. The method of claim 1 , wherein said crediting said second merchant proprietor rewards account includes calculating said reward amount based on consumer spend discount volume.

4. The method of claim 1 , further comprising the steps of:

receiving a store keeping unit (SKU) code;

determining a manufacturer item code based upon said SKU code;

determining a manufacturer rewards account based upon said manufacturer item code; and,

crediting said manufacturer rewards account with a fifth reward amount.

5. The method of claim 4 , wherein said determining said manufacturing rewards account includes performing an analysis that is further dependent upon at least one of a manufacturer identifier and a consumer profile.

6. The method of claim 5 , wherein said consumer profile comprises at least one of a date on which a consumer made a particular purchase, a frequency of purchases, a quantity of purchases, and a total transaction price.

7. The method of claim 1 , wherein said crediting said first merchant proprietor rewards account includes crediting based upon at least one of consumer purchasing, consumer not purchasing, a Universal Product Code, a Stock Keeping Unit code, purchases within a defined timeframe, purchases outside of a defined timeframe, items from a specific merchant, items from a group of merchants, items in a defined geographic region, a type of authorized transaction, a purchased item, a type of merchant, a particular store, transaction amount, daily spending, and biometric data.

8. The method of claim 1 , wherein said crediting said first merchant proprietor rewards account further comprises calculating said reward amount based upon a reward ratio determined by at least one of a card sponsor, a card provider, a merchant, and a manufacturer.

9. The method of claim 1 , wherein said first reward amount comprise at least one of a coupon, a gift certificate, reward points, a product, and a service.

10. The method of claim 1 , further comprising performing data analysis using at least one of said first transaction account code, said first service establishment code, said purchase data, a retailer item identifier, a manufacturer item identifier, said reward amount, a manufacturer ID, and a consumer profile.

11. A system for facilitating a merchant reward program, said system comprising:

a network interface;

a processor configured to execute a computer program;

a memory; and

the computer program configured to:

receive a first financial transaction authorization request comprising first purchase data, wherein said first purchase data comprises a first transaction account code, a first purchase amount, and a first service establishment code;

associate said first service establishment code with a first merchant proprietor rewards account code;

associate said first transaction account code with a second merchant proprietor rewards account code;

calculate a first reward amount and a second reward amount;

credit a first merchant proprietor rewards account with at least a portion of said first reward amount, wherein said first merchant proprietor rewards account is associated with said first merchant proprietor rewards account code;

credit a second merchant proprietor rewards account with at least a portion of said second reward amount, wherein said second merchant proprietor rewards account is associated with said second merchant proprietor rewards account code;

receive a second financial transaction authorization request comprising second purchase data, wherein said second purchase data comprises a second transaction account code, a second purchase amount, and a second service establishment code;

associate said second service establishment code with said second merchant proprietor rewards account code;

associate said second transaction account code with said first merchant proprietor rewards account code;

calculate a third reward amount and a fourth reward amount; and,

credit said second merchant proprietor rewards account with at least a portion of said third reward amount; and

credit said first merchant proprietor rewards account with at least a portion of said fourth reward amount.

12. A computer-readable storage medium encoded with processing instructions for implementing a method, said processing instructions directing a computer to perform the steps of:

receiving first financial transaction authorization request comprising first purchase data, wherein said first purchase data comprises a first transaction account code, a first purchase amount, and a first service establishment code;

associating said first service establishment code with a first merchant proprietor rewards account code;

associating said first transaction account code with a second merchant proprietor rewards account code;

calculating a first reward amount and a second reward amount;

crediting a first merchant proprietor rewards account with at least a portion of said first reward amount, wherein said first merchant proprietor rewards account is associated with said first merchant proprietor rewards account code;

crediting a second merchant proprietor rewards account with at least a portion of said second reward amount, wherein said second merchant proprietor rewards account is associated with said second merchant proprietor rewards account code;

receiving a second financial transaction authorization request comprising second purchase data, wherein said second purchase data comprises a second transaction account code, a second purchase amount, and a second service establishment code;

associating said second service establishment code with said second merchant proprietor rewards account code;

associating said second transaction account code with said first merchant proprietor rewards account code;

calculating a third reward amount and a fourth reward amount; and,

crediting said second merchant proprietor rewards account with at least a portion of said third reward amount; and

crediting said first merchant proprietor rewards account with at least a portion of said fourth reward amount.

13. A method for establishing a merchant reward program, said method comprising the steps of:

processing, by a computer for establishing a merchant reward program, an application for a merchant proprietor transaction account having an associated merchant proprietor reward account, wherein said application is received from a merchant proprietor;

assigning, by said computer and in response to said application being approved, a transaction account number to said merchant proprietor and a service establishment number to a service establishment associated with said merchant proprietor; and,

associating, by said computer, said transaction account number with said service establishment number;

awarding, by said computer, a first reward amount to said merchant proprietor reward account based upon purchase transactions by said merchant proprietor using said transaction account number and a second reward amount to said merchant proprietor reward account based upon transaction requests associated with said service establishment number.

14. The method of claim 13 , further comprising processing purchase data comprising a consumer account code, a purchase amount, and a service establishment code.

15. The method of claim 14 , further comprising associating said consumer account code with a plurality of said service establishment codes.

16. The method of claim 14 , further comprising associating said consumer account code with a plurality of said transaction account numbers.

17. The method of claim 13 , further comprising processing said application for a merchant proprietor transaction account through a capture agency using an account decisioning and approval system.