System and Method for Combining Loyalty and Incentive Award Programs
A computer system and method is disclosed that combines the use of a loyalty award program with an incentive award program. The program participant uses a credit card to make purchases. The participant earns loyalty points based on the rules of the bank, such as for a specified percentage of the purchases. The participant thus earns incentive points based on the rules of a sponsor, such as for meeting certain personal sales or performance goals that are independent of purchases made with the credit card. Incentive points are converted to cash and used to pay down the card balance. Since incentive points pay down the card balance, the participant earns loyalty points without directly spending his/her own money. Loyalty points can be converted to incentive points and used to pay down the card balance, or loyalty points can be redeemed for merchandise or other items.
1 . An integrated loyalty and incentive award system comprising:
a transaction device associated with at least one account;
an incentive award program associated with said at least one account, said incentive award program providing incentive credits to said at least one account in accordance with one or more rules of said incentive award program;
a loyalty award program associated with said at least one account, said loyalty award program providing loyalty credits to said at least one account in response to the use of said transaction device;
wherein the use of said transaction device in response to said incentive credits provided to said at least one account by said incentive award program causes loyalty credits to be provided to said at least one account by said loyalty award program.
2 . The integrated loyalty and incentive award system of claim 1 , wherein said at least one account is a credit card account.
3 . The integrated loyalty and incentive award system of claim 2 , wherein a credit limit of said credit card account is based upon the credit history of the owner of said credit card account.
4 . The integrated loyalty and incentive award system of claim 3 , wherein said credit limit is increased by an amount representative of said incentive credits provided in accordance with said incentive award program.
5 . The integrated loyalty and incentive award system of claim 1 , wherein said at least one account is a debit card account.
6 . The integrated loyalty and incentive award system of claim 1 , wherein said incentive credits provided in accordance with said incentive award program are applied as monetary credits to said at least one account.
7 . The integrated loyalty and incentive award system of claim 1 , wherein said incentive credits provided in accordance with said incentive award program are applied as monetary credits to said at least one account only when said account reflects an amount owed.
8 . The integrated loyalty and incentive award system of claim 1 , wherein activity which results in providing incentive credits to said at least one account by said incentive award program does not directly result in providing loyalty credits to said at least one account by said loyalty award program.
9 . The integrated loyalty and incentive award system of claim 1 , wherein activity which results in providing loyalty credits to said at least one account by said loyalty award program does not directly result in providing incentive credits to said at least one account by said incentive award program.
10 . The integrated loyalty and incentive award system of claim 1 , wherein said incentive credits provided in accordance with said incentive award program are applied as monetary credits to said account such that the balance amount of said account being offset by said monetary credits generates loyalty credits in accordance with said loyalty award program.
11 . The integrated loyalty and incentive award system of claim 1 , further comprising a single enrollment form which is processed to associate said at least one account with both said loyalty award program and said incentive award program.
12 . The integrated loyalty and incentive award system of claim 1 , wherein said loyalty credits are convertible to incentive credits.
13 . The integrated loyalty and incentive award system of claim 1 , wherein a bank administers said loyalty award program, said bank also administering said at least one account.
14 . The integrated loyalty and incentive award system of claim 1 , wherein said transaction device comprises a credit card.
15 . The integrated loyalty and incentive award system of claim 1 , wherein said transaction device comprises a debit card.
16 . The integrated loyalty and incentive award system of claim 1 , wherein said transaction device comprises a radio frequency identification (rfid) tag.
17 . The integrated loyalty and incentive award system of claim 1 , wherein said transaction device comprises a bar-coded card.
18 . A method for integrating a loyalty award program with an incentive award program comprising the steps of:
providing a transaction device associated with a monetary account, an incentive point account, and a loyalty point account;
providing a point credit to said loyalty point account in response to the use of said transaction device;
providing a point credit to said incentive point account in response to actions in accordance with said incentive award program;
providing monetary credits to said monetary account proportionate to the balance of said incentive point account; and
generating loyalty point credits in response to the application of said monetary credits to said monetary account.
19 . The method of claim 18 , wherein said application of said monetary credits comprises making a purchase.
20 . The method of claim 18 , wherein said application of said monetary credits comprises paying at least a portion of the balance of said monetary account.
21 . The method of claim 18 , wherein said loyalty point account credits may be converted into incentive point account credits.
22 . The method of claim 18 , wherein said loyalty point account credits can be redeemed for a benefit in accordance with said loyalty award program.
23 . The method of claim 18 , wherein said monetary account is a credit card account with a credit limit based upon the credit history of the owner of said monetary account.
24 . The method of claim 23 , further comprising the step of:
increasing said credit limit of said monetary account by an amount proportionate to the balance of said incentive point account.
25 . The method of claim 18 , wherein said transaction device is a credit card.
26 . The method of claim 18 , wherein said transaction device is a debit card.
27 . The method of claim 18 , wherein said transaction device is a radio frequency identification (rfid) tag.
28 . The method of claim 18 , wherein said transaction device is a bar-coded card.
29 . The method of claim 18 , further comprising the step of:
using a single enrollment form to associate said monetary account with both said loyalty point account and said incentive point account.
30 . A method for integrating a loyalty award program with an incentive award program comprising the steps of:
providing a transaction device associated with a monetary account, an incentive point account, and a loyalty point account;
providing incentive point credits to said incentive point account in response to actions in accordance with said incentive award program; and
providing loyalty point credits to said loyalty point account in response to the use of said transaction device.
31 . The method of claim 39 , further comprising the step of:
providing monetary credits to said monetary account representative of the balance of said incentive point account.
32 . The method of claim 31 , further comprising the step of:
providing loyalty point credits to said loyalty point account in response to the providing of monetary credits to said monetary account.