IP Library Granted Patent US 7,912,458
Granted Patent B2
US 7,912,458 · App. 11/387,147 · Granted Mar 22, 2011

Interaction analysis and prioritization of mobile content

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Quick Facts
Patent No.
US 7,912,458
App. No.
11/387,147
Granted
Mar 22, 2011
Kind
B2
Abstract

In embodiments of the present invention improved capabilities are described for receiving interaction information relating to a mobile communication facility, weighting content based at least in part on the interaction information, and ordering the content for presentation on a mobile communication facility based at least in part on the weighting.

Claims (25)

1. A computer system having one or more non-transitory computer readable mediums having stored thereon instructions which, when executed by one or more processors of the computer system, causes the one or more processors to prioritize a target mobile content by:

receiving interaction information relating to the mobile content accessed by a first mobile communication facility;

weighting the mobile content based at least in part on the interaction information; and

providing the weight as a parameter for use in ordering the mobile content for presentation on a second mobile communication facility.

2. The computer system having the one or more non-transitory computer readable mediums of claim 1 , wherein the interaction information has a user authority associated with it.

3. The computer system having the one or more non-transitory computer readable mediums claim 1 , wherein the interaction information indicates a transaction event occurred.

4. The computer system having the one or more non-transitory computer readable mediums of claim 1 , wherein the interaction information includes a transaction history.

5. The computer system having the one or more non-transitory computer readable mediums of claim 1 , wherein the interaction information includes a purchase history.

6. The computer system having the one or more non-transitory computer readable mediums of claim 1 , wherein the interaction information includes a user history.

7. The computer system having the one or more non-transitory computer readable mediums of claim 1 , wherein the weighting of the target mobile content further comprises weighting the target mobile content at least in part on a plurality of interaction information relating to the mobile content.

8. The computer system having the one or more non-transitory computer readable mediums of claim 7 , wherein the plurality of interaction information relates to a plurality of mobile communication facilities.

9. The computer system having the one or more non-transitory computer readable mediums of claim 1 , wherein the mobile content is a downloadable content.

10. The computer system having the one or more non-transitory computer readable mediums of claim 1 , wherein the mobile content is a sponsored link.

11. The computer system having the one or more non-transitory computer readable mediums of claim 1 , wherein the second mobile communication facility is a cellular phone.

12. The computer system having the one or more non-transitory computer readable mediums of claim 1 , wherein the second mobile communication facility is a phone.

13. The computer system having the one or more non-transitory computer readable mediums of claim 1 , wherein the second mobile communication facility is a mobile phone.

14. The computer system having the one or more non-transitory computer readable mediums of claim 1 , wherein the second mobile communication facility is a GSM phone.

15. The computer system having the one or more non-transitory computer readable mediums of claim 1 , wherein the interaction information is based at least in part on a user transaction.

16. The computer system having the one or more non-transitory computer readable mediums of claim 1 , wherein the interaction information is based at least in part on an expertise.

17. The computer system having the one or more non-transitory computer readable mediums of claim 1 , wherein the interaction information is a segmentation of at least one factor associated with the mobile communication facility.

18. The computer system having the one or more non-transitory computer readable mediums of claim 1 , wherein the weighting of the mobile content is presented as a score.

19. A computer system having one or more non-transitory computer readable medium having stored thereon instructions which, when executed by one or more processors of the computer system, causes the one or more processors to prioritize a target mobile content by:

receiving interaction information relating to the mobile content accessed by a first mobile communication facility;

weighting the mobile content based at least in part on the interaction information; and

ordering the mobile content for presentation on a second mobile communication facility based at least in part according to the weighting.

Assignments (9)
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Oct 21, 2024
From: BLUE HILLS, SERIES 95 OF ALLIED SECURITY TRUST I
To: LEMON INC.
Reel/Frame 069192/0515 →
NUNC PRO TUNC ASSIGNMENT Recorded May 10, 2022
From: YAHOO AD TECH LLC
To: BLUE HILLS, SERIES 95 OF ALLIED SECURITY TRUST I
Reel/Frame 059925/0354 →
CHANGE OF NAME Recorded Mar 22, 2022
From: VERIZON MEDIA INC.
To: YAHOO AD TECH LLC
Reel/Frame 059471/0902 →
MERGER Recorded Feb 13, 2020
From: MILLENNIAL MEDIA LLC
To: OATH (AMERICAS) INC.
Reel/Frame 051928/0851 →
CHANGE OF NAME Recorded Feb 13, 2020
From: OATH (AMERICAS) INC
To: VERIZON MEDIA INC.
Reel/Frame 051929/0086 →
CHANGE OF NAME Recorded Mar 16, 2016
From: MILLENNIAL MEDIA, INC.
To: MILLENNIAL MEDIA LLC
Reel/Frame 038129/0283 →
RELEASE OF INTELLECTUAL PROPERTY SECURITY AGREEMENT Recorded Oct 26, 2015
From: SILICON VALLEY BANK
To: MILLENNIAL MEDIA, INC.; JUMPTAP, INC.; NEPTUNE MERGER SUB I, INC.; NEPTUNE MERGER SUB II, LLC
Reel/Frame 036953/0276 →
SECURITY AGREEMENT Recorded Nov 25, 2014
From: MILLENNIAL MEDIA, INC.
To: SILICON VALLEY BANK
Reel/Frame 034455/0867 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Feb 16, 2014
From: JUMPTAP, INC.
To: MILLENNIAL MEDIA, INC.
Reel/Frame 032226/0351 →