Handheld device for use at point of sale, checkout device and system and method for tracking advertising effectiveness
A method for receiving advertising data at a point-of-sale includes inputting good data related to a good at a store checkout via store employee or a store scanner and comparing the good data to advertising data in a handheld device, the advertising data having been scanned by a customer from a print advertisement with the handheld device. The advertising data related to the good is received at the store checkout, as is a payment from the customer for the good at the store checkout. The received advertising data and information related to the payment from the store checkout is then forwarded. A handheld device, checkout device and system and other methods are also provided.
1 . A method for receiving advertising data at a point-of-sale comprising:
inputting good data related to a good at a store checkout via store employee or a store scanner;
comparing the good data to advertising data in a handheld device, the advertising data having been scanned by a customer from a print advertisement with the handheld device;
receiving the advertising data related to the good at the store checkout;
receiving a payment from the customer for the good at the store checkout; and
forwarding the received advertising data and information related to the payment from the store checkout.
2 . The method as recited in claim 1 further comprising receiving customer or device information from the handheld device.
3 . The method as recited in claim 1 further comprising providing the customer a rebate for the good as a function of the received advertising data.
4 . The method as recited in claim 1 wherein the comparing of the good data to the advertising data occurs in the handheld device.
5 . The method as recited in claim 1 wherein the comparing of the good data to the advertising data occurs at a processor of the store checkout.
6 . The method as recited in claim 1 wherein the advertising data is received via the user selecting the advertising data.
7 . The method as recited in claim 1 wherein the advertising data is received as a result of the comparing of the good data to the advertising data.
8 . The method as recited in claim 1 wherein the good data is input by scanning a UPC code on the good at checkout using the store scanner.
9 . A store checkout device comprising:
a communications interface for receiving advertising data from a handheld device used by a store customer to scan print advertisements, and
a processor for receiving sales information of products purchased by the store customer and forwarding the advertising data and related actual sales data to the advertiser.
10 . A customer handheld device for use at a store checkout comprising:
an input device;
a display;
an interface for a scanner for scanning printed advertising data;
a memory for storing the advertising data;
a processor for receiving input data from the input device and providing the display with display information related to the advertising data; and
a communications interface for interacting with a store checkout device and the processor;
the processor receiving a command from the store checkout device or the customer via the input device to identify the advertising data related to a good purchased at the point-of-sale, and subsequently sending the related advertising data to the store checkout device.
11 . A system for tracking advertising effectiveness comprising:
a plurality of the handheld devices having scanned advertising data from printed advertisements of advertisers; and
a plurality of checkout devices in stores, the checkout devices having a communications interface to provide the advertising data and actual sales information to the advertiser.
12 . The system as recited in claim 11 further comprising a kiosk for providing the user with information about the store goods
13 . A method for tracking advertising effectiveness comprising:
placing an advertisement for goods in a printed publication, the advertisement including advertising data to be scanned by a handheld scanner of a customer;
sending the goods to stores; and
receiving the advertising data for the goods and store sales information related to the goods, the advertising data having been provided at a store checkout device of the goods.