Organic electroluminescent display device

1. An organic electroluminescent display device comprising:

a substrate;

a switching element provided on the substrate;

a first insulating layer provided on the switching element;

a reflective layer provided on the first insulating layer, which reflects light;

a second insulating layer provided on the reflective layer, which transmits light;

a lower electrode provided on the second insulating layer;

an organic electroluminescent layer provided on the lower electrode; and

an upper electrode provided on the organic electroluminescent layer,

wherein the lower electrode is electrically connected to the switching element via a first contact hole provided in the first insulating layer,

wherein the upper electrode is electrically connected to the reflective layer via a second contact hole provided in the second insulating layer, and

wherein the second insulating layer has a thickness of 1 μm or more.

2. The organic electroluminescent display device of claim 1 , wherein the reflective layer comprises a material having a resistance no greater than that of the upper electrode.

3. The organic electroluminescent display device of claim 1 , wherein the reflective layer is formed in the shape of stripes.

4. The organic electroluminescent display device of claim 1 , wherein the light reflectance of the reflective layer is no less than 50%.

5. The organic electroluminescent display device of claim 1 , wherein the lower electrode comprises a conductive layer which transmits light.

6. The organic electroluminescent display device of claim 1 , wherein the upper electrode comprises a conductive layer which transmits light.

7. The organic electroluminescent display device of claim 1 , wherein plural pixels having the lower electrode, the organic electroluminescent layer and the upper electrode are provided on the substrate, and the upper electrode is electrically connected to the reflective layer at each pixel.

8. The organic electroluminescent display device of claim 1 , wherein the light transmission of the second insulating layer is no less than 50%.

9. The organic electroluminescent display device of claim 1 , wherein the reflective layer comprises Al, Ag, Au, Si, Nd, Ti, W, Cu, Ta, Nb, C, or an alloy including any one of Al, Ag, Au, Si, Nd, Ti, W, Cu, Ta, Nb, and C as a main component.

10. The organic electroluminescent display device of claim 5 , wherein the lower electrode is an ITO layer, an IZO layer, or a ZnO layer.

11. The organic electroluminescent display device of claim 6 , wherein the upper electrode is an ITO layer, an IZO layer, or a ZnO layer.

12. The organic electroluminescent display device of claim 1 , wherein the second insulating layer comprises a photosensitive resin.