System and method for scheduling audience deficiency units and makegoods
A technique is provided for scheduling audience deficiency units. The technique includes computing delivery shortfalls of promised impressions for an advertising contract and automatically determining and scheduling audience deficiency units to account for the delivery shortfalls.
1 . A method for scheduling audience deficiency units, comprising:
computing delivery shortfalls of promised impressions for an advertising contract; and
automatically determining and scheduling audience deficiency units to account for the delivery shortfalls.
2 . The method of claim 1 , wherein said computing delivery shortfalls comprises periodically computing a difference between promised impressions and actual impressions delivered or expected to be delivered.
3 . The method of claim 2 , wherein the actual impressions delivered is based on a realized audience rating and actual impressions expected to be delivered is based on a rating forecast.
4 . The method of claim 2 , wherein the actual impressions expected to be delivered is re-estimated periodically based on the actual ratings that are realized.
5 . The method of claim 1 , wherein said automatically determining and scheduling audience deficiency units comprises meeting one or more contract specific requirements while minimizing the amount of premium inventory used.
6 . The method of claim 5 , wherein the one or more contract specific requirements comprises at least one of inventory constraints and audience deficiency unit requirement constraints.
7 . The method of claim 6 , wherein the inventory constraints includes airtime availability constraints, product conflict constraints or a combination thereof.
8 . The method of claim 6 , wherein the audience deficiency unit requirement constraints includes ratecard dollar constraints, impressions delivery constraints, show-mix constraints, weekly weighting constraints, unit-mix constraints, or a combination thereof.
9 . The method of claim 5 , wherein the one or more contract specific requirements are specified by an ADU planner or a sales personnel.
10 . The method of claim 5 , further comprising associating respective penalty factors for failing to meet corresponding contract specific requirements.
11 . The method of claim 5 , wherein said minimizing the amount of premium inventory used comprises minimizing a total penalty incurred in meeting the one or more contract specific requirements.
12 . A method for scheduling audience deficiency units, comprising:
automatically determining audience deficiency units for an advertising contract by periodically computing a difference between promised impressions and actual impressions delivered or expected to be delivered; and
automatically placing the audience deficiency units to ensure delivery of the promised impressions.
13 . The method of claim 12 , wherein the actual impressions delivered is based on a realized audience rating and actual impressions expected to be delivered is based on a rating forecast.
14 . The method of claim 12 , wherein the actual impressions expected to be delivered is re-estimated periodically based on the actual ratings that are realized.
15 . The method of claim 12 , wherein said automatically placing comprises automatically placing the audience deficiency units via an algorithm configured for meeting one or more contract specific requirements while minimizing the amount of premium inventory used.
16 . The method of claim 15 , wherein the one or more contract specific requirements comprises at least one of inventory constraints and audience deficiency unit requirement constraints.
17 . The method of claim 15 , further comprising associating respective penalty factors for failing to meet corresponding contract specific requirements.
18 . The method of claim 15 , wherein said minimizing the amount of premium inventory used comprises minimizing a total penalty incurred in meeting the one or more contract specific requirements.
19 . A system for scheduling audience deficiency units, comprising:
a processor configured to compute shortfalls in delivering promised impressions for an advertising contract, and to automatically determine and schedule audience deficiency units via an algorithm to account for the shortfalls.
20 . The system of claim 19 , wherein the processor is configured to compute shortfalls in delivering promised impressions by periodically computing a difference between promised impressions and actual impressions delivered or expected to be delivered.
21 . The system of claim 19 , wherein the processor is configured to automatically determine and schedule audience deficiency units by meeting one or more contract specific requirements while minimizing the amount of premium inventory used.
22 . A computer readable media, comprising:
routines for computing shortfalls in delivering promised impressions for an advertising contract; and
routines for determining and scheduling audience deficiency units via an algorithm to account for the shortfalls.
23 . The computer readable media of claim 22 , wherein routines for computing shortfalls in delivering promised impressions comprises routines for periodically computing a difference between promised impressions and actual impressions delivered or expected to be delivered.
24 . The computer readable media of claim 22 , wherein routines for determining and scheduling audience deficiency units comprises routines for meeting one or more contract specific requirements while minimizing the amount of premium inventory used.