METHOD AND SYSTEM FOR ISSUING, AGGREGATING AND REDEEMING MERCHANT REWARD POINTS WITH A CREDIT CARD NETWORK
A loyalty reward point system that utilizes the pre-existing infrastructure of network such as a credit card network. A user makes a purchase at a merchant using a token such as a credit card. As part of the purchase transaction, the user is awarded reward points from the merchant based on the purchase, which are stored in an account associated with the merchant and the user by a member bank of the credit card network, which may be an issuing bank or an acquiring bank. The reward account is maintained on the member bank server on behalf of the merchant and the user, and the number of reward points in the user's account for that merchant is increased accordingly. The user may redeem the reward points earned from the transaction with the merchant at a later time, or may redeem the points with another merchant in the same marketing cluster, or may aggregate those reward points with those of other merchants into a reward point exchange account, and then redeem the aggregated reward points for goods or services from any approved merchant on the network, depending on the configuration of the system.
1 . A method of operating a reward point program comprising the steps of:
a first merchant making a redemption offer to a plurality of issuing merchants to honor reward points issued by said issuing merchants at a predetermined rate of exchange;
at least one of said plurality of issuing merchants accepting said redemption offer from said first merchant;
the first merchant executing a purchase transaction with a customer; wherein at least part of said purchase transaction is paid for by the customer redeeming reward points issued by the issuing merchant; and
the issuing merchant providing consideration to the first merchant based on the reward points redeemed in the transaction and parameters of the redemption offer accepted by the issuing merchant.
2 . The method of claim 1 wherein the step of a first merchant making a redemption offer to a plurality of issuing merchants to honor reward points issued by said issuing merchants at a predetermined rate of exchange comprises the steps of:
the first merchant making a first redemption offer to the plurality of issuing merchants, said offer comprising a first set of offer terms;
the first merchant receiving less than a predetermined number of acceptances from said plurality of issuing merchants; and
the first merchant revising the offer to comprise a second set of offer terms and then making a second redemption offer to a plurality of issuing merchants comprising the second set of offer terms.
3 . The method of claim 1 wherein the consideration is provided to the first merchant based at least in part on a premium paid to the first merchant.
4 . The method of claim 1 wherein the consideration is provided to the first merchant based at least in part on a discount provided by the first merchant.
5 . The method of claim 1 wherein the plurality of issuing merchants are determined in accordance with a set of conditions set by the first merchant.
6 . The method of claim 5 wherein the conditions comprise a geographical condition.
7 . The method of claim 5 wherein the conditions comprise products or services sold by the issuing merchants.
8 . The method of claim 5 wherein the conditions comprise parameters relevant to customers of the issuing merchant.