Coordinated advertising for multiple wearable advertising display systems
View Patent ↗Wearable advertising display systems that integrate wireless communications technologies with wearable, dynamic displays for advertising purposes. Advertising content may be dynamically selected and communicated to the wearable advertising display systems from a remote device. In some embodiments, multiple wearable advertising display system may work together to provide a coordinated advertising message. A determination may be made that multiple wearable advertising display systems are within proximity of each other. Coordinated advertising content may be selected. At least a portion of the coordinated advertising content is communicated to each of the wearable advertising display systems, which present the coordinated advertising content in conjunction.
1. One or more nontransitory computer-storage media having computer-useable instructions embodied thereon for performing, when executed by one or more processors, a method for presenting coordinated advertising content via two or more wearable advertising display systems, the method comprising:
receiving an indication from at least one of the display systems that the at least one of the display systems detected the presence of one or more other display systems within a wireless personal area network coverage area of the at least one of the display systems;
determining that the two or more wearable advertising display systems (“display systems”) are located within proximity of each other;
determining that the display systems are situated to work together to each present a different portion of the coordinated advertising content to an onlooker, the display systems each integrated with an article of clothing and visible to onlookers, wherein the display systems communicate between each other and the display systems communicate with an advertising server to provide coordinated advertising content;
selecting coordinated advertising content for the display systems, wherein the coordinated advertising content comprises any combination of media content, including still images, text, video, and audio content; and
communicating different portions of the coordinated advertising content to the display systems, wherein communicating the coordinated advertising content to the display systems comprises communicating the coordinated advertising content to one of the display systems, wherein the one of the display systems communicates at least a portion of the coordinated advertising content to the other display systems, and wherein each of the display systems receives a different portion of the coordinated advertising content;
wherein each of the display systems presents the different portion in conjunction with the other display systems, and the display systems collectively present the entire coordinated advertising content to the onlooker.
2. The computer-storage media of claim 1 , wherein determining that the display systems are located within proximity of each other comprises determining a location of each of the display systems.
3. The computer-storage media of claim 1 , wherein determining that the display systems are located within proximity of each other comprises receiving a manual indication from at least one of the display systems that the display systems are located within proximity of each other.
4. The computer-storage media of claim 1 , wherein selecting coordinated advertising content for the display systems comprises at least one of: making a random selection of coordinated advertising content; receiving a manual selection of coordinated advertising content from at least one of the display systems; selecting coordinated advertising content based on a location of the display systems; and selecting coordinated advertising content based on a user profile associated with at least one of the display systems.
5. The computer-storage media of claim 1 , wherein selecting coordinated advertising content for the display systems comprises selecting the coordinated advertising content based on the number of display systems located within proximity of each other.
6. The computer-storage media of claim 1 , wherein communicating the coordinated advertising content to the display systems comprises streaming the coordinated advertising content to the display systems.
7. The computer-storage media of claim 1 , wherein communicating the coordinated advertising content to the display systems comprises communicating at least a portion of the coordinated advertising content to each of the display systems.
8. A system for presenting coordinated advertising content via two or more wearable advertising display systems, the system comprising:
an advertising server storing coordinated advertising content that includes an advertising message, wherein the advertising server is configured to select coordinated advertising content, wherein the coordinated advertising content comprises any combination of media content, including still images, text, video, and audio content, wherein the advertising server is configured to receive an indication from at least one of the display systems that the display systems are located within proximity of each other, and wherein the advertising server is configured to communicate the coordinated advertising content to one of the display systems; and
two or more wearable advertising display systems (“display systems”) that are each integrated with an article of clothing and visible to onlookers, and
A) at least one of the display systems is configured to communicate with the advertising server to receive different portions of the advertising message and communicate at least a portion of the coordinated advertising content to one or more of the other display systems,
B) wherein each display system receives a different portion of the advertising message, and
C) one or more of the display systems is configured to detect the presence of one or more of the other display systems within a wireless personal area network coverage area and determine when the display systems are situated near enough to each other to work together to present the different portions of the advertising message to an onlooker in conjunction,
D) wherein the different portions are coordinated and each display system presents a different portion to collectively provide the entire advertising message to the onlooker.
9. The system of claim 8 , wherein receiving a portion of the advertising message comprises receiving the coordinated advertising content from an advertising server over a long-range wireless interface.
10. The system of claim 8 , wherein the advertising server is configured to determine that the display systems are located within proximity of each other by receiving an indication from at least one of the display systems that the display systems are located within proximity of each other.
11. The system of claim 10 , wherein at least one of the display systems is configured to determine a proximity of another of the display systems.