Method and system for pacing online advertisement deliveries
A method and system for pacing online advertisement deliveries are disclosed. According to one aspect of the invention, the present invention overcomes the problems in the existing art described above by providing a method and system for pacing the delivery of online advertisements. In one embodiment, a method, that is to be implemented on a system, is provided to identify a rate at which billable events for an online advertisement occur; and adjust at least one of a pace the online advertisement is served, or an amount charged for the advertisement being selected, based on the rate the online advertisement is selected and a budget limit.
1 . A method comprising:
identifying a rate of billable events for an online advertisement; and
adjusting at least one of a pace the online advertisement is served, and an amount charged for the advertisement being selected, based on the rate of the billable events.
2 . The method of claim 1 , wherein said adjusting the pace at which the advertisement is served includes decreasing the pace the advertisement is served.
3 . The method of claim 1 , wherein the billable events are at least one of serving the advertisement, or the advertisement being selected by an end-user.
4 . The method of claim 2 , wherein the decreasing the pace the advertisement is served is to prevent charges for the advertisement, within a budget period, from exceeding the budget limit.
5 . The method of claim 1 , wherein adjusting the rate at which the advertisement is served includes increasing the rate at which the advertisement is served.
6 . The method of claim 1 , further comprising, in response to reaching the budget limit for an advertisement, performing at least one of ceasing to serve the advertisement, and ceasing to charge for the billable event of the advertisement.
7 . The method of claim 1 , wherein the adjusting is further based on a time period within a budget period.
8 . The method of claim 1 , wherein the adjusting is further based on a rate of billable events for the online advertisement in a prior budget period.
9 . The method of claim 1 , wherein the adjusting the pace includes periodically omitting serving the advertisement when the advertisement is to be served.
10 . The method of claim 9 , wherein the omitting is performed randomly.
11 . The method of claim 9 , wherein the omitting is performed in a predetermined sequence.
12 . The method of claim 1 , wherein the adjusting the pace includes adjusting one or more matching criteria for the advertisement.
13 . The method of claim 12 , wherein the adjusting the matching criteria includes one of expanding or contracting the matching criteria for the advertisement.
14 . The method of claim 1 , wherein the adjusting the pace includes adjusting a priority of the advertisement relative to other advertisements.
15 . The method of claim 1 , wherein the identifying and the adjusting are performed randomly during a budget period.
16 . The method of claim 1 , wherein the identifying and the adjusting are performed at pre-set time periods during a budget period.
17 . The method of claim 16 , wherein the identifying and the adjusting are performed at time periods based on at least one of a time period remaining in a budget period, an amount remaining within a budget limit, and the rate of billable events for the online advertisement within at least one of a current budget period or a prior budget period.
18 . A system comprising:
A means for identifying a rate of billable events for an online advertisement; and
A means for adjusting at least one of a pace the online advertisement is served, and an amount charged for the advertisement being selected, based on the rate of the billable events.
19 . The system of claim 17 , wherein said means for adjusting the pace at which the advertisement is served includes means for decreasing the pace the advertisement is served.
20 . The system of claim 18 , wherein the means for decreasing the pace the advertisement is served is to prevent charges for the advertisement, within a budget period, from exceeding the budget limit.
21 . A machine-readable medium having stored thereon a set of instructions, which when executed, perform a method comprising:
identifying a rate of billable events for an online advertisement; and
adjusting at least one of a pace the online advertisement is served, and an amount charged for the advertisement being selected, based on the rate of the billable events.