IP Library Granted Patent US 7,681,144
Granted Patent B2
US 7,681,144 · App. 11/452,136 · Granted Mar 16, 2010

Prioritized presentation of content

Assignee: MLB Advanced Media, L.P.
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Quick Facts
Patent No.
US 7,681,144
App. No.
11/452,136
Granted
Mar 16, 2010
Kind
B2
Abstract

A method is provided for determining content to present on a display of a device. The method comprises presenting a first content in a first location in an application window of an application and presenting a second content in a second location in the application window of the application. The method further comprises receiving a user action and determining whether at least a portion of the first content will be obstructed due to the user action. The method further comprises presenting the first content in the second location based on a comparison of a first content priority value assigned to the first content and a second content priority value assigned to the second content in accordance with the determination.

Claims (64)

1. A method of determining content to present on a display of a device, the method comprising:

controlling a first presentation of a first content at a first location in an application window of an application;

controlling a second presentation of a second content at a second location in the application window of the application;

receiving a user action, wherein the user action comprises at least one of a tab selection or a drop down menu activation;

determining whether at least a portion of the first content will be obstructed due to the user action in the application window; and

if it is determined that the first content will be obstructed, prevent the first content from being obstructed by controlling a third presentation of the first content at the second location to displace the second content based on a comparison between a first content priority value assigned to the first content and a second content priority value assigned to the second content and between a first location priority value assigned to the first location and a second location priority value assigned to the second location.

2. The method of claim 1 , wherein the first content priority value has a higher priority than the second content priority value.

3. The method of claim 1 , wherein the first content and the second content are presented through a web page.

4. The method of claim 3 , wherein the first content comprises an image on the web page.

5. The method of claim 1 , wherein the first content comprises any one of a game, a link, news information, sports information, weather information, navigation information, a tab, scrolling text, a menu, an instruction, a logo, contact information, a mission statement, streaming video, music, a picture, retail product information, a disclaimer, a direction, streaming video, an advertisement and a search box.

6. The method of claim 1 , wherein the application is a network browser.

7. The method of claim 1 , wherein the application is any one of a media player, a word processing application, a document viewing application, a gaming application, an editing application, and an electronic mail application.

8. The method of claim 1 , wherein the user action comprises opening a second application window.

9. The method of claim 1 , wherein the user action comprises the tab selection.

10. The method of claim 1 , wherein the user action comprises the drop down menu activation.

11. The method of claim 1 , further comprising controlling a fourth presentation of the second content at a third location to displace a third content at the third location in the application window of the application.

12. The method of claim 1 , wherein controlling the third presentation of the first content in the second location comprises opening a second version of the first content in the second location in the application window of the application.

13. A computer-readable storage medium having computer-readable instructions stored thereon, which when executed by a processor, cause a computing device to:

receive a first content priority value of a first content;

receiving a second content priority value of a second content, wherein the first content is of a higher priority than the second content;

control a first presentation of the first content at a first location in an application window of an application;

control a second presentation of the second content at a second location in the application window of the application;

receive a user action from the application, wherein the user action comprises at least one of a tab selection or a drop down menu activation;

receive a first location priority value of the first location;

receiving a second location priority value of the second location;

determine whether at least a portion of the first content will be obstructed due to the user action; and

if it is determined that the first content will be obstructed, prevent the first content from being obstructed by controlling a third presentation of the first content to displace the second content based on a comparison between the first content priority value and the second content priority value and between the first location priority value and the second location priority value.

14. A device for presenting content to a user, the device comprising:

an application, the application comprising computer code configured to cause the device to

receive a first content priority value of a first content;

receiving a second content priority value of a second content, wherein the first content is of a higher priority than the second content;

receive a first location priority value of a first location;

receiving a second location priority value of a second location;

control a first presentation of the first content at the first location in an application window of a second application;

control a second presentation of the second content at the second location in the application window of the second application;

receive a user action from the second application, wherein the user action comprises at least one of a tab selection or a drop down menu activation;

determine whether at least a portion of the first content will be obstructed due to the user action; and

if it is determined that the first content will be obstructed, prevent the first content from being obstructed by controlling a third presentation of the first content to displace the second content based on a comparison between the first content priority value and the second content priority value and between the first location priority value and the second location priority value;

a memory, wherein the memory is configured to store the application; and

a processor, wherein the processor is coupled to the memory and configured to execute the application.

15. A system for presenting content to a user, the system comprising

a first device, the first device comprising

a first application, the first application comprising computer code configured to cause the first device to

receive a first content priority value of a first content;

receiving a second content priority value of a second content, wherein the first content is of a higher priority than the second content;

receive a first location priority value of a first location;

receiving a second location priority value of a second location;

control a first presentation of the first content at the first location in an application window of a second application;

control a second presentation of the second content at the second location in the application window of the second application;

receive a user action from the second application, wherein the user action comprises at least one of a tab selection or a drop down menu activation;

determine whether at least a portion of the first content will be obstructed due to the user action; and

if it is determined that the first content will be obstructed, prevent the first content from being obstructed by controlling a third presentation of the first content to displace the second content based on a comparison between the first content priority value and the second content priority value and between the first location priority value and the second location priority value;

a first memory, the first memory configured to store the first application; and

a first processor, the first processor coupled to the first memory and configured to execute the first application; and

a second device in communication with the first device via a network, the second device comprising

the second application, the second application comprising computer code configured to cause the second device to present the application window to a user,

wherein the first content and the second content are presented in the application window;

a second memory, the second memory configured to store the second application; and

a second processor, the second processor coupled to the second memory and configured to execute the second application.

16. The computer-readable storage medium of claim 13 , wherein the user action comprises the tab selection.

17. The computer-readable storage medium of claim 13 , wherein the user action comprises the drop down menu activation.

18. The device of claim 14 , wherein the user action comprises the tab selection.

19. The device of claim 14 , wherein the user action comprises the drop down menu activation.

20. The device of claim 14 , wherein the computer code is further configured to cause the device to control a fourth presentation of the second content at a third location to displace a third content at the third location in the application window of the second application.

Assignments (2)
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Sep 20, 2016
From: MLB ADVANCED MEDIA, L.P.
To: BAMTECH, LLC
Reel/Frame 039800/0350 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Aug 21, 2006
From: KEEREEPART, THANIYA; MERRYMAN, ANDREW
To: MLB ADVANCED MEDIA, L.P.
Reel/Frame 018151/0450 →
Continuity (1)
Related Publication 20070288864A1 · Dec 13, 2007