Acquiring Leads Using Scoring
Effective acquisition of high-quality sales leads is provided. Businesses provide scoring criteria, representing the relative importance of a potential customer's attributes, such as sales revenue, number of employees, industry, geographic location, etc. A scoring engine determines a score for the combination of a potential customer and one or more businesses by applying the criteria in the business' quality profile to the attribute values provided by the potential customer. If the score exceeds a threshold, information about the potential customer is provided to the business at a customized price. The business can then purchase contact information for the potential customer. If the business does not pursue the potential customer, the lead may be offered to additional businesses in a secondary marketplace. A business that agrees to have rejected leads contributed to the secondary marketplace can be issued a credit against past or future leads purchases.
1 . A computer-implemented method for obtaining potential customers for a business, the method comprising:
providing scoring criteria, the scoring criteria associated with attribute values of potential customers;
receiving information about a plurality of potential customers, the information including a score associated with each of the potential customers, the score determined based on attribute values of the potential customers and the provided scoring criteria;
selecting at least one of the potential customers; and
receiving contact information for each of the selected potential customers.
2 . The computer-implemented method of claim 1 further comprising:
providing a threshold score; and
wherein the received information about the plurality of potential customers includes information about only the potential customers having an associated score exceeding the provided threshold score.
3 . The computer-implemented method of claim 1 wherein the received information includes a price for the contact information associated with each of the potential customers.
4 . The computer-implemented method of claim 3 wherein selecting at least one of the potential customers further comprises providing a payment amount specified by the price for the contact information associated with the potential customer.
5 . The computer-implemented method of claim 3 wherein the price for the contact information associated with a potential customer is determined with reference to the score associated with the potential customer.
6 . The computer-implemented method of claim 3 wherein the price for the contact information associated with a potential customer is determined with reference to the identity of an entity receiving the contact information.
7 . The computer-implemented method of claim 3 wherein the price for the contact information associated with a potential customer is determined with reference to the score associated with the potential customer and the identity of an entity receiving the contact information.
8 . The computer-implemented method of claim 1 further comprising:
providing filtering criteria, the filtering criteria associated with attribute values of potential customers; and
wherein the received information about the plurality of customers is associated with potential customers having attribute values meeting the provided filtering criteria.
9 . A system for obtaining potential customers for a business, the system comprising:
a leads database for storing information about potential customers;
a quality profiles database for storing scoring criteria associated with attribute values of potential customers and a threshold score;
a scoring engine, adapted to determine a score associated with the potential customers in the leads database according to the scoring criteria;
a leads engine, adapted to:
provide to the business the information about each potential customer and its associated score, responsive to the associated score exceeding the threshold score;
receive a selection from the business of at least one of the potential customers; and
provide contact information for each of the selected potential customers to the business.
10 . A computer program product for obtaining potential customers for a business, the computer program product stored on a computer-readable medium and including code configured to cause a processor to carry out the steps of:
providing scoring criteria, the scoring criteria associated with attribute values of potential customers;
receiving information about a plurality of potential customers, the information including a score associated with each of the potential customers, the score determined based on attribute values of the potential customers and the provided scoring criteria;
selecting at least one of the potential customers; and
receiving contact information for each of the selected potential customers.
11 . The computer program product of claim 10 further comprising:
providing a threshold score; and
wherein the received information about the plurality of potential customers includes information about only the potential customers having an associated score exceeding the provided threshold score.
12 . The computer program product of claim 10 wherein the received information includes a price for the contact information associated with each of the potential customers.
13 . The computer program product of claim 12 wherein selecting at least one of the potential customers further comprises providing a payment amount specified by the price for the contact information associated with the potential customer.
14 . The computer program product of claim 12 wherein the price for the contact information associated with a potential customer is determined with reference to the score associated with the potential customer.
15 . The computer program product of claim 12 wherein the price for the contact information associated with a potential customer is determined with reference to the identity of an entity receiving the contact information.
16 . The computer program product of claim 12 wherein the price for the contact information associated with a potential customer is determined with reference to the score associated with the potential customer and the identity of an entity receiving the contact information.
17 . The computer program product of claim 10 further comprising:
providing filtering criteria, the filtering criteria associated with attribute values of potential customers; and
wherein the received information about the plurality of customers is associated with potential customers having attribute values meeting the provided filtering criteria.