Replying through different channels

1. An apparatus comprising

a processor and a memory storing computer-readable instructions;

wherein the memory and stored computer-readable instructions are configured to, with the processor, cause the apparatus at least to:

detect an incoming communication to the apparatus from a calling device;

generate a notification of the incoming communication;

provide a programmable key configured to decline the incoming communication upon selection of the programmable key in response to the notification of the incoming communication;

in an instance in which a communication service provider is pre-selected, cause transmission of at least one reply communication in response to the selection of the programmable key as a reply to the incoming communication; and

in an instance in which a communication service provider is not pre-selected, provide selection of at least two communication service providers, and cause transmission of at least one reply communication by a communication service provider selected by a user.

2. The apparatus of claim 1 , wherein the causing transmission of the at least one reply communication comprises indicating a service provider that is different from a service provider of the incoming communication.

3. The apparatus of claim 1 , wherein the causing transmission of the at least one reply communication comprises basing the transmission on information obtained from caller identification.

4. The apparatus of claim 1 , wherein the memory and the computer-readable instructions are further configured to, with the processor, cause the apparatus to cause display of information pertaining to a service provider associated with the incoming communication.

5. The apparatus of claim 1 , wherein the programmable key comprises a soft key.

6. The apparatus of claim 1 , wherein each of the at least one reply communication is associated with a different service provider than a service provider associated with the incoming communication.

7. The apparatus of claim 1 , wherein the at least one reply communication is a predefined message.

8. The apparatus of claim 1 , wherein the at least one reply communication is selected from a list of predefined messages.

9. The apparatus of claim 1 , wherein the memory and the computer-readable instructions are further configured to, with the processor, cause the apparatus to determine a service provider of the incoming communication and cause display of the service provider.

10. The apparatus of claim 1 , wherein causing transmission of the at least one reply communication comprises switching from using the service provider for the incoming communication to using a different service provider.

11. The apparatus of claim 1 , wherein the memory and the computer-readable instructions are further configured, along with the processor, to cause transmission of a follow-up reply communication for a different service provider than the at least one reply communication.

12. A method comprising:

detecting an incoming communication to a mobile terminal from a calling device;

generating a notification of the incoming communication;

providing a programmable key configured to decline the incoming communication upon selection of the programmable key in response to the notification of the incoming communication; and

in an instance in which a communication service provider is pre-selected, causing transmission of at least one reply communication in response to the selection of the programmable key as a reply to the incoming communication; and

in an instance in which a communication service provider is not pre-selected, providing selection of at least two communication service providers, and causing transmission of at least one reply communication by a communication service provider selected by a user.

13. The method of claim 12 , wherein the causing transmission of the at least one reply communication comprises using a service provider that is different from a service provider of the incoming communication.

14. The method of claim 12 , wherein the reply communication is a predefined message.

15. The method of claim 12 , wherein causing transmission of the at least one reply communication comprises sending at least one reply message based on information obtained from caller identification.

16. The method of claim 12 , further comprising providing information pertaining to a service provider associated with the incoming communication.

17. The method of claim 12 , wherein the programmable key comprises a soft key associated with the reply communication.

18. The method of claim 12 , further comprising determining a service provider of the incoming communication and causing display of the service provider.

19. The method of claim 12 , wherein causing transmission of the at least one replay communication comprises switching from using a service provider for the incoming communication to a different service provider.

20. The method of claim 12 , further comprising causing transmission of a follow-up reply message for a different service provider than the at least one reply communication.

21. A computer program product comprising

at least one non-transitory computer-readable storage medium having computer-executable program code instructions stored therein, the computer-executable program code instructions comprising program code instructions to: detect an incoming communication to a mobile terminal from a calling device;

generate a notification of the incoming communication;

provide a programmable key configured to decline the incoming communication upon selection of the programmable key in response to the notification of the incoming communication; and

in an instance in which a communication service provider is pre-selected, cause transmission of at least one communication in response to the selection of the programmable key as a reply to the incoming communication; and

in an instance in which a communication service provider is not pre-selected, provide selection of at least two communication service providers, and cause transmission of at least one reply communication by a communication service provider selected by a user.

22. The computer program product of claim 21 , wherein the computer-executable program code instructions further comprise program code instructions to cause display of information pertaining to the service provider associated with the incoming communication.

23. The computer program product of claim 21 , wherein the programmable key comprises a soft key.

24. The computer program product of claim 21 , wherein the at least one reply message is a predefined message.