METHOD, SYSTEM AND COMPUTER PROGRAM FOR FURNISHING INFORMATION TO CUSTOMER REPRESENTATIVES

1 . A method for providing scripts to customer representatives, comprising the steps of:

receiving, from a client computer, information identifying a customer, a financial product, and a workflow;

determining a script based on the received product and workflow information;

obtaining the determined script, said script comprising text and variables, from a database;

replacing the variables in the determined script with text in accordance with at least the received customer identification information to provide a customized script;

providing the customized script to the client computer for display;

determining a qualification type and a membership instance associated with the customer, wherein the qualification type is based on categories defined by a nature of a request for the financial product and the membership instance identifies the financial product and the customer;

determining qualification rules based upon the financial product and the qualification type;

receiving credit history information associated with the customer from at least one remote database;

processing the credit history information through the qualification rules to obtain a qualification result; and

providing the qualification result to the client.

2 . The method of claim 1 , wherein workflow information is obtained by the client computer automatically communicating a script page being displayed on the client computer.

3 . The method of claim 1 , wherein the workflow information comprises whether the customer is being sold a financial product new to the customer.

4 . The method of claim 1 , wherein the workflow information comprises whether the customer is requesting service relating to an existing financial product.

5 . The method of claim 1 , wherein the customized script comprises one or more links that upon selection display a further customized script.

6 . The method of claim 5 , wherein the further customized script is displayed in a popup window.

7 . A system for providing scripts to customer representatives, comprising:

means for determining a script based on financial product and workflow information received from a client computer;

means for obtaining the determined script, said script comprising text and variables, from a database;

means for replacing the variables in the determined script with text in accordance with at least customer identification information received from the client computer to provide a customized script;

means for providing the customized script to the client computer for display;

means for determining a qualification type and membership instance associated with the customer, wherein the qualification type is based on categories defined by a nature of a request for the financial product and the membership instance identifies the financial product and the customer;

means for determining qualification rules based upon the financial product and the qualification type;

means for receiving credit history information associated with the customer from at least one remote database;

means for processing the credit history information through the qualification rules to obtain a qualification result; and

means for providing the qualification result to the client.

8 . The system of claim 7 , wherein workflow information is obtained by the client computer automatically communicating a script page being displayed on the client computer.

9 . The system of claim 7 , wherein the workflow information comprises whether the customer is being sold a financial product new to the customer.

10 . The system of claim 7 , wherein the workflow information comprises whether the customer is requesting service relating to an existing financial product.

11 . The system of claim 7 , wherein the customized script comprises one or more links that upon selection display a further customized script.

12 . The system of claim 11 , wherein the further customized script is displayed in a popup window.

13 . A storage medium, having stored therein a plurality of instructions, wherein the plurality of instructions, when executed by a processor, cause the processor to perform the steps of:

receiving from a client computer information identifying a customer, a financial product, and a workflow;

determining a script based on the received product and workflow information;

obtaining the determined script, said script comprising text and variables, from a database;

replacing the variables in the determined script with text in accordance with at least the received customer identification information to provide a customized script;

providing the customized script to the client computer for display;

determining a qualification type and membership instance associated with the customer, wherein the qualification type is based on categories defined by a nature of a request for the financial product and the membership instance identifies the financial product and the customer;

determining qualification rules based upon the financial product and the qualification type;

receiving credit history information associated with the customer from at least one remote database;

processing the credit history information through the qualification rules to obtain a qualification result; and

providing the qualification result to the client.

14 . The storage medium of claim 13 , wherein workflow information is obtained by the client computer automatically communicating a script page being displayed on the client computer.

15 . The storage medium of claim 13 , wherein the workflow information comprises whether the customer is being sold a financial product new to the customer.

16 . The storage medium of claim 13 , wherein the workflow information comprises whether the customer is requesting service relating to an existing financial product.

17 . The storage medium of claim 13 , wherein the customized script comprises one or more links that upon selection display a further customized script.

18 . The storage medium of claim 17 , wherein the further customized script is displayed in a popup window.