Method and system for enhanced web page delivery and visitor tracking
View Patent ↗A system for and method of enhancing web page delivery and visitor tracking. The invention provides the ability to control redirection of Web traffic of humans. It can identify visitors to a Web page, track their movements, log critical information, and analyze the Web traffic in order to judge the success in driving quality traffic to some known goal on a Web site, such as a sale. The system tracks visitors via use of redirection with an image tag. The invention can also use unique image marker references to prevent browsers from accessing cached images.
1. A method of tracking web site visitors comprising:
placing an image marker on a web page using an HTML image reference, wherein a URL within the HTML image reference requires a redirection to a real image file that is invisible, and wherein the URL requires a cookie to be associated with an image request;
receiving a request for web page content from a visitor; associating the cookie and redirect image pair with the visitor to identify the visitor and log a path of the visitor through multiple web pages;
tracking the visitor using redirection and the image marker.
2. The method of claim 1 , further comprising providing a real time tracking interface to allow selective tracking and monitoring of URLs.
3. The method of claim 2 , further comprising using a second URL for different sources of visitor traffic.
4. The method of claim 1 , further comprising generating a unique marker reference for each access to image markers.
5. The method of claim 1 , further comprising appending a time stamp to the image marker for each access to the image marker.
6. The method of claim 1 , further comprising using Java-script to generate an apparent unique marker reference for each access to image markers.