Liquid crystal display device and electronic apparatus

1. A liquid crystal display device, comprising:

a first substrate;

a second substrate opposed to the first substrate;

a liquid crystal layer, having liquid crystal molecules, disposed between the first and second substrates;

a first electrode and a second electrode provided on a side of the first substrate opposed to the liquid crystal layer, the first electrode including a plurality of band-shaped electrodes;

a scanning line provided on the first substrate;

an insulating layer provided between the first electrode and the second electrode, the liquid crystal layer being driven by an electric field generated between the first electrode and the second electrode; and

a reflective display area for reflective display and a transmissive display area for transmissive display formed in a sub-pixel area;

wherein an alignment of the liquid crystal molecules of the liquid crystal layer is different in the transmissive display area relative to the reflective display area,

wherein the first electrode and the second electrode are provided in both the reflective display area and the transmissive display area,

wherein the band-shaped electrodes of the first electrode extend parallel to each other in both the reflective display area and the transmissive display area;

wherein the band-shaped electrodes of the first electrode extend substantially perpendicular to the scanning line in the transmissive area and bend at an angle of approximately 20° at a boundary between the transmissive area and the reflective area, and

wherein a rotating direction of the liquid crystal molecules at the time of application of a voltage between the first electrode and the second electrode in the transmissive display area, and a rotating direction of the liquid crystal molecules at the time of application of a voltage between the first electrode and the second electrode in the reflective display area, are equal to each other.

2. The liquid crystal display device according to claim 1 , the alignment being parallel in the transmissive display area, and twisted in the reflective display area.

3. The liquid crystal display device according to claim 2 , a twist angle in the reflective display area being in a range of 0° to 80°, and a product (Δnd) of a cell thickness (d) and a refractive index difference (Δn) being in a range of 120 nm to 320 nm.

4. The liquid crystal display device according to claim 3 , the twist angle in the reflective display area being in a range of 0° to 73°, and the product (Δnd) of the cell thickness (d) and the refractive index difference (Δn) being in a range of 140 nm to 261 nm.

5. The liquid crystal display device according to claim 1 , further including a color filter in the reflective display area, a cell thickness being different depending upon the color of the color filter.

6. The liquid crystal display device according to claim 1 , an angle of the first electrode being different in the reflective display area relative to the transmissive display area.

7. The liquid crystal display device according to claim 1 , a voltage applied between the first electrode and the second electrode being different in the reflective display area relative to the transmissive display area.

8. The liquid crystal display device according to claim 1 , the first electrode having a plurality of band-shaped electrodes extending in the sub-pixel area, and an extension direction of the plurality of band-shaped electrodes in the reflective display area being disposed between an alignment regulation direction of an alignment layer on the side of the first substrate and an alignment regulation direction of an alignment layer on the side of the second substrate as viewed two-dimensionally.

9. An electronic apparatus, comprising:

the liquid crystal display device according to claim 1 .