System and method for delivering personalized advertisements
A method of personalizing advertisements comprises retrieving a profile of a given user, the profile including at least one characteristic of the given user and at least one rating of a content item; retrieving from the profile at least a portion of the characteristics of the given user and at least a portion of the ratings of the one or more content items; delivering a given content item to the client device; retrieving a context of the given user; retrieving one or more advertisements based on the profile and the context; and delivering one or more of the retrieved advertisements to the client device.
1 . A method of personalizing advertisements, the method comprising:
retrieving a profile of a given user, the profile including at least one characteristic of the given user and at least one rating of a content item;
retrieving from the profile at least a portion of the at least one characteristic of the given user and at least a portion of the at least one rating of the content item;
delivering a given content item to the client device;
retrieving a context of the given user;
retrieving one or more advertisements based on the profile and the context; and
delivering one or more of the retrieved advertisements to the client device.
2 . The method of claim 1 , wherein the at least one rating comprises one or more opinions of the given user regarding one or more content items previously rated.
3 . The method of claim 1 , wherein the at least one characteristic comprises one or more traits that describe the given user.
4 . The method of claim 1 , wherein the given content item comprises one or more items of television content.
5 . The method of claim 1 , wherein the given content item comprises one or more online gaming applications.
6 . The method of claim 1 , wherein the given content item comprises one or more instant messaging applications.
7 . The method of claim 1 , wherein the given content item comprises one or more items of audio content.
8 . The method of claim 1 , wherein the given content item comprises one or more items of video content.
9 . The method of claim 1 , wherein the given content item comprises one or more web pages.
10 . The method of claim 1 , wherein the given content item comprises content selected by the given user.
11 . The method of claim 1 , wherein the given content item comprises content recommended based on at least a portion of the characteristics and ratings.
12 . The method of claim 1 , wherein the context comprises a notion of an action that the given user performs at a given point in time.
13 . The method of claim 1 , wherein the context comprises a geographic location of the given user.
14 . The method of claim 1 , wherein the context comprises an indication of the client device.
15 . The method of claim 1 , wherein the delivering the one or more advertisements comprises delivering the one or more advertisements to the client device with the given content item.
16 . A system comprising:
a profile store for storing a profile of a given user, the profile including at least one characteristic of the given user and at least one rating of a content item;
a client device for receiving a given content item;
means for retrieving a context of the given user;
means for retrieving one or more advertisements based on the profile and the context; and
means for delivering at least one of the one or more retrieved advertisements to the client device.
17 . The system of claim 16 , wherein the at least one rating comprises one or more opinions of the given user regarding one or more content items previously rated.
18 . The system of claim 16 , wherein the at least one characteristic comprises one or more traits that describe the given user.
19 . The system of claim 16 , wherein the given content item comprises one or more items of television content, online gaming applications, instant messaging applications, audio content, video content, and web pages.
20 . The system of claim 16 , wherein the given content item comprises content selected by the given user.
21 . The system of claim 16 , wherein the given content item comprises content recommended based on at least a portion of the characteristics and ratings.
22 . The system of claim 16 , wherein the context comprises at least one of a notion of an action that the given user performs at a given point in time, a geographic location of the given user, and an indication of the client device.
23 . The system of claim 16 , wherein the means for delivering the one or more advertisements comprises means for delivering the one or more advertisements to the client device with the given content item. 24 . The system of claim 16 , wherein the means for retrieving the context, the means for retrieving the one or more advertisements, and the means for delivering are each portions of a TV application component.