Logocons: AD product for brand advertisers
View Patent ↗Logocons provide a new online advertising product for brand advertisers. During a computing session especially with consumer-generated content, brand names may be replaced or supplemented with logocons in web pages, files, documents, or other online writings as a form of branding. Written information in the computing session is sent to a parsing or searching engine that searches for particular text corresponding to the brand name. The text is replaced or supplemented with a logocon. A user then views the enhanced information containing the logocon but has the option of prohibiting the logocon from appearing in the information.
1. One or more computer-readable storage media containing thereon computer-readable code that is executed to perform a method for providing a logocon in a computing environment, the method comprising:
receiving a set of information at a computing device, wherein the set of information is selected from a group including an email, a web page, a file, a document, and an online writing, and wherein the computing device is a server;
locating one or more occurrences of a text in the set of information;
at least one of replacing the one or more occurrences of the text respectively with one or more logocons or placing the one or more logocons in proximity to the one or more occurrences of the text, wherein the logocon is a logo icon that replaces or follows text and the logo icon has a relationship to the text, and wherein proximity is defined as being within three words of the occurring text;
providing the set of information to 1) a display, or 2) one or more client computing devices, with the one or more logocons embedded in the set of information, wherein the one or more logocons are displayed with the set of information; and
resizing the one or more logocons to coincide with the set of information.
2. The media of claim 1 , further comprising associating the text with the logocon in a table of information in a storage device, wherein the storage device communicates with the computing device or the storage device communicates with another computing device that communicates with the computing device, and wherein the another computing device is another server.
3. The media of claim 2 , wherein the computing device includes a parsing engine to locate the one or more occurrences of the text.
4. The media of claim 2 , wherein receiving the set of information at the computing device comprises at least one of:
receiving a blog at a server wherein the set of information is the blog and the computing device is the server wherein the blog is received when a user types an entry or saves the entry;
receiving the email at an email server wherein the set of information is the email and the computing device is the email server; and
receiving an instant message at a message server wherein the set of information is the instant message and the computing device is the message server.
5. The media of claim 4 , wherein providing the email comprises at least one of providing a preview email to a sender of the email or providing the email to a recipient.
6. The media of claim 5 , further comprising receiving an indication from the recipient of the email to not allow a display of the one or more logocons.
7. A computer system having a processor and a memory, the computer system operable to execute a method for providing a logocon in a computing environment, the method comprising:
receiving a set of information at a computing device, wherein the set of information is selected from a group including an email, a web page, a file, a document, and an online writing, and wherein the computing device is a server;
locating one or more occurrences of a text in the set of information;
at least one of replacing the one or more occurrences of the text respectively with one or more logocons or placing the one or more logocons in proximity to the one or more occurrences of the text, wherein the logocon is a logo icon that replaces or follows text and the logo icon has a relationship to the text, and wherein proximity is defined as being within three words of the occurring text;
providing the set of information to 1) a display, or 2) one or more client computing devices, with the one or more logocons embedded in the set of information wherein the one or more logocons are displayed with the set of information; and
resizing the one or more logocons to coincide with the set of information.
8. The system of claim 7 , wherein receiving the set of information at the computing device comprises at least one of:
receiving a blog at a server wherein the set of information is the blog and the computing device is the server wherein the blog is received when a user types an entry or saves the entry;
receiving the email at an email server wherein the set of information is the email and the computing device is the email server; and
receiving an instant message at a message server wherein the set of information is the instant message and the computing device is the message server.
9. The system of claim 8 , wherein providing the email comprises at least one of providing a preview email to a sender of the email or providing the email to a recipient.
10. The system of claim 7 , further comprising receiving an action at the display or the one or more computing devices from a mouse pointer or a user selection selecting the logocon in the set of information wherein a new web page is displayed.
11. A computer system having a processor and a memory, the computer system operable to execute a method for displaying a logocon in a web page, comprising:
communicating with a web server;
configuring the web server to associate a text with a logocon, wherein the logocon is a logo icon that replaces or follows text, and the logo icon has a relationship to the text;
providing for an access of the web page with a browser at a client computing device;
displaying the web page with a set of logocons, wherein the web server replaces one or more occurrences of the text in the web page with one or more logocons, or places the one or more logocons in proximity to the one or more occurrences of the text in the web page, wherein proximity is defined as being within three words of the occurring text;
communicating with the client computing device; and
resizing the one or more logocons to coincide with one or more text in the web page.
12. The system of claim 11 , further comprising providing an option with the web page to allow or not allow the display of the one or more logocons in the web page.