Retail display for greeting cards

1. A greeting card display configured for display of multiple greeting cards in multiple card pockets in a retail shopping environment, the display having at least one module which is configured to be used alone or in combination with multiple modules of the same or dissimilar configuration, each at least one module defined by a base upon which a frame is supported, the frame having two spaced apart upright members which generally define the width and height of the at least one module, wherein the upright members have periodically spaced slots arranged vertically along the length of the upright members;

one or more rails spanning between and engaged with the upright members with ends of the one or more rails having one or more brackets mechanically engaged with the slots in the upright members, the brackets formed at one side of a rail channel which projects from a plane of the rail, the rail channel projecting from the plane of the rail by a web which is generally perpendicular to the plane of the rail, the web projecting forward from the plane of the rail so that the plane of the rail is recessed with respect to a front surface of the upright members;

the rail further comprising an angled upper flange which extends from a top of the plane of the rail, the angled upper flange being angled slightly back from the front of the plane of the rail, and an angled lower flange at a bottom edge of the rail which extends away from the plane of the rail;

one or more card shelves engaged with one of the one or more rails, each of the one or more card shelves having a planar back, a top section, a card shelf channel having an upper web and a lower web, a card shelf bottom and a card shelf front, each of the one or more card shelves engaged with the one or more rails by a flange which extends over a top edge of the angled upper flange of the one or more rails, and by a rearward projection of the card shelf bottom which fits over a bottom edge and over the angled lower flange of the rail, the planar back of each of the one or more card shelves positioned substantially flush against the front surface of the plane of the rail, the shelf bottom projection forward to an extent which is adapted to accommodate at least several cards and envelopes in a stacked arrangement;

a plurality of dividers located in each of the one or more card shelves and engaged with each of the card shelf channels, each divider having an arcuate plane base configured to fit within the card shelf channel of the one or more card shelves, terminal ends extending from the arcuate base which contact an interior of card shelf channel, and an outer surface of the arcuate plane of the base contacting webs of the card shelf channel, and stop projections formed in the outer surface of the base for additional contact with the webs of the card shelf channel, whereby frictional contact of the terminal ends and the stop projections of the divider with card shelf channel maintains the dividers in position within the card shelf channel, each divider further comprising a flange which extends outwardly and generally perpendicular from the base, the flange being oriented vertically and perpendicular to the card shelf bottom, whereby the flange of each divider provides an orthogonal structure with respect to the one or more rails, the divider base and the card shelf bottom forming a pocket for one or more rails, the divider base and the card shelf bottom forming a pocket for one or more cards and envelopes, each of the dividers further comprising a front tab which extends perpendicularly and laterally from the flange and generally aligned with the one or more card shelves and spaced from and parallel to the back of the one or more card shelves, the tab forming a front wall to the card pocket which is formed by the engagement and cooperation of the divider with one of the one or more card shelves.