Method of merchandising modular home storage containers to allow consumers to maximize storage space
View Patent ↗A method of merchandising a modular home storage container system includes providing a plurality of individual groups of containers adapted for use on standardized shelving. Each container has side walls extending upwardly from a bottom wall to an open top and a removable lid. The containers, in each group, have a uniform length which correlates with one of the shelving depths, a uniform width to provide a uniform footprint size to accommodate the use of a single size lid and a plurality of different heights to allow a consumer to optimize the use of the available shelf height space. The heights of the containers are graduated so that the overall height of two stacked shorter containers will approximate the height of a taller container. Preferably a chart correlating the lengths of the individual groups of containers with standard shelving depths is available at the display site.
1. A method of merchandising a modular home storage vessel organizing system, the vessels being configured for use on shelves having at least three different depths, each vessel having front, back and opposed side walls extending upwardly from a bottom wall to an open top, a length, width and height comprising:
a) providing at least three groups of vessels with the vessels of each group having a uniform length which correlates with one of the shelving depths, a uniform width, and a plurality of different heights, the uniform length of the containers of each group being different from the uniform length of the containers of each other group of said at least three groups of vessels, wherein the vessel heights in each group are graduated so that the height of a shorter vessel will be equal to one half the height of the next taller vessel, and wherein the vessels in each group have heights of at least h.sub. 1 , h.sub. 2 and h.sub. 3 , where 2.times.h.sub. 1 =h.sub. 2 and h.sub. 1 +h.sub. 2 =h.sub. 3 ; and
b) displaying the groups of vessels to prospective purchasers.
2. The method of claim 1 further including providing a chart accessible to prospective purchasers, the chart correlating each of the groups with its associated shelving depth.
3. The method of claim 1 wherein the vessels of each group are provided with a unique identifying symbol to enable a prospective purchaser to identify all of the vessels in each group.
4. The method of claim 3 further including removable lids associated with each group, each lid associated with each group of vessels bearing the same symbol as the vessels.
5. The method of claim 4 wherein the symbol is a number.
6. The method of claim 4 wherein said at least three shelving depths are nominally 12″, 14″ and 16″.
7. The method of claim 4 wherein said at least three shelving depths comprise five depths.
8. The method of claim 7 wherein the five shelving depths are nominally 8″, 10″, 12″, 14″ and 16″.
9. The method of claim 4 wherein said at least three shelving depths comprise seven shelving depths.
10. The method of claim 9 wherein said seven shelving depths are 8″, 10″, 12″, 14″, 16″, 18″, and 20″.
11. The method of claim 6 wherein the heights of the vessels in each group are about 2.5″, 5″ and 7.5″.
12. The method of claim 1 wherein the length of the container in each group is less than the associated shelving depth by about 0″ to 1″.
13. The method of claim 12 wherein the length of the containers in each group is less than the associated shelving depth by about ¼″ to ½″.