System and method for generating consumer relational marketing information in a system for the distribution of digital content
This invention uses the ability to generate consumer relational marketing information from a database of transaction for digital content using a digital content mediator (“DCM”) to track the distribution of digital content. By using information from the transaction log, which can be either generated directly by the DCM server (typically sent to the payment engine for billing purposes) or can be output by the payment engine and combining with information from the content description database, a customer-content history database is created. Data Mining techniques can then be used to dervie the desired consumer relational marketing information from the customer-content history database. However, it is also possible to use data mining techniques across the databases (transaction log, content description database, and (optionally) the customer/client info DB) to obtain the desired consumer relational marketing data without first combining information into the customer-content history database.
1 . A system for generating customer relational marketing information in a system for the distribution of digital content comprising:
a digital content mediator for determining if a transfer of digital content from a source to a destination is permitted;
transformation log coupled to said digital content mediator for recording information about a transfer;
content description database for providing information regarding the content transferred; and
customer-content history database for receiving and combining the information about a transfer and the information regarding the content transferred for generating customer relational marketing information.
2 . A method for generating customer relational marketing information in a system for the distribution of digital content comprising the steps of:
determining if a transfer of digital content from a source to a destination is permitted;
recording information about a transfer;
providing information regarding the content transferred; and
receiving and combining the information about a transfer and the information regarding the content transferred for generating customer relational marketing information.