Systems and methods for automatically identifying a user profile

1 . A method for automatically recognizing a user of an interactive media guidance application implemented on user equipment, comprising:

monitoring user interactions with the interactive media guidance application during a first part of day;

monitoring user interactions with the interactive media guidance application during a second part of day;

determining whether the user interactions of the first and second parts of day meet a relevancy rule; and

in response to determining that the user interactions of the first and second parts of day meet the relevancy rule, associating the two parts of day with a user profile.

2 . The method defined in claim 1 wherein:

monitoring user interactions during the first and second parts of day comprises monitoring programs watched on the user equipment; and

determining whether the user interactions of the first and second parts of day meet the relevancy rule comprises determining whether the programs watched during the first and second parts of day meet the relevancy rule.

3 . The method defined in claim 1 wherein determining whether the user interactions of the first and second parts of day meet the relevancy rule comprises determining the similarity between the user interactions of the first and second parts of day.

4 . The method defined in claim 3 wherein determining the similarity between the user interactions of the first and second parts of day comprises determining the similarity between metadata associated with the user interactions of the first and second parts of day.

5 . The method defined in claim 2 wherein determining whether the programs watched during the first and second parts of day meet the relevancy rule comprises:

for each program, retrieving media guidance data defining at least one property of the program; and

determining whether an aggregate relational distance between a property of each of the programs meets a relevancy threshold.

6 . The method defined in claim 5 wherein the aggregate relational distance is a measure of the similarity between the respective properties of the programs.

7 . The method defined in claim 1 further comprising:

receiving an express indication of the user's identity that associates the user with the first part of day;

receiving express media preference designations from the user; and

while the user is not expressly identified with the second part of day, performing a media guidance function targeted to the user during the second part of day based on the express media preference designations.

8 . The method defined in claim 7 further comprising during the second part of day, prompting the user to confirm whether the user is the user associated with the first part of day.

9 . The method defined in claim 1 further comprising:

monitoring user interactions with the interactive media guidance application during a third part of day;

determining whether the user interactions of the third part of day meet the relevancy rule; and

in response to determining that the user interactions of the third part of day do not meet the relevancy rule, associating the third part of day with a user profile that is different from the user profile of the first and second parts of day.

10 . The method defined in claim 1 wherein the user profile is used for the first and second parts of day across multiple days.

11 . The method defined in claim 1 further comprising performing a media guidance function targeted to the user during the second part of day based on the user profile.

12 . The method defined in claim 1 further comprising:

selecting a demographic from among a plurality of demographics based on the user profile; and

performing a media guidance function targeted to the user during the second part of day based on the demographic.

13 . The method defined in claim 1 wherein:

the user equipment comprises a set-top box; and

the interactive media guidance application is an interactive television program guide implemented on the set-top box.

14 . A method for automatically recognizing a user of an interactive media guidance application implemented on user equipment, comprising:

monitoring user interactions with the interactive media guidance application during a first part of day;

monitoring user interactions with the interactive media guidance application during a second part of day;

identifying a first user profile from the user interactions of the first part of day;

identifying a second user profile from the user interactions of the second part of day; and

associating the first part of day with the first user profile and the second part of day with the second user profile.

15 . The method defined in claim 14 wherein:

the method further comprises determining whether the first and second user profiles meet a relevancy rule; and

associating the first part of day with the first user profile and the second part of day with the second user profile is performed in response to determining that the first and second user profiles do not meet the relevancy rule.

16 . The method defined in claim 14 wherein:

the method further comprises determining that the user interactions of the first and second parts of day do not meet a relevancy rule; and

associating the first part of day with the first user profile and the second part of day with the second user profile is performed in response to determining that the user interactions of the first and second parts of day do not meet the relevancy rule.

17 . The method defined in claim 16 wherein determining whether the user interactions of the first and second day parts meet the relevancy rule comprises determining the similarity between the user interactions of the first and second day parts.

18 . The method defined in claim 14 wherein:

monitoring user interactions during the first and second parts of day comprises monitoring programs watched on the user equipment; and

the method further comprises determining whether the programs watched during the first and second parts of day meet a relevancy rule.

19 . The method defined in claim 18 wherein determining whether the programs watched during the first and second parts of day meet the relevancy rule comprises:

for each program, retrieving media guidance data defining at least one property of the program; and

determining whether an aggregate relational distance between a property of each of the programs meets a relevancy threshold.

20 . The method defined in claim 18 wherein the aggregate relational distance is a measure of the similarity between the respective properties of the programs.

21 . The method defined in claim 14 wherein:

the user equipment comprises a set-top box; and

the interactive media guidance application is an interactive television program guide implemented on the set-top box.

22 . A system for automatically recognizing a user of an interactive media guidance application implemented on user equipment comprising a display device and control circuitry, the control circuitry configured to:

monitor user interactions with the interactive media guidance application during a first part of day;

monitor user interactions with the interactive media guidance application during a second part of day;

determine whether the user interactions of the first and second parts of day meet a relevancy rule; and

in response to determining that the user interactions of the first and second parts of day meet the relevancy rule, associate the two parts of day with a user profile.

23 . The system defined in claim 22 wherein the control circuitry is further configured to:

monitor programs watched on the user equipment; and

determine whether the programs watched during the first and second parts of day meet the relevancy rule.

24 . The system defined in claim 22 wherein the control circuitry is further configured to determine the similarity between the user interactions of the first and second parts of day.

25 . The system defined in claim 24 wherein the control circuitry is further configured to determine the similarity between metadata associated with the user interactions of the first and second parts of day.

26 . The system defined in claim 23 wherein the control circuitry is further configured to:

for each program, retrieve media guidance data defining at least one property of the program; and

determine whether an aggregate relational distance between a property of each of the programs meets a relevancy threshold.

27 . The system defined in claim 26 wherein the aggregate relational distance is a measure of the similarity between the respective properties of the programs.

28 . The system defined in claim 22 wherein the control circuitry is further configured to:

receive an express indication of the user's identity that associates the user with the first part of day;

receive express media preference designations from the user; and

while the user is not expressly identified with the second part of day, perform a media guidance function targeted to the user during the second part of day based on the express media preference designations.

29 . The system defined in claim 28 wherein the control circuitry is further configured to, during the second part of day, prompt the user to confirm whether the user is the user associated with the first part of day.

30 . The system defined in claim 22 wherein the control circuitry is further configured to:

monitor user interactions with the interactive media guidance application during a third part of day;

determine whether the user interactions of the third part of day meet the relevancy rule; and

in response to determining that the user interactions of the third part of day do not meet the relevancy rule, associate the third part of day with a user profile that is different from the user profile of the first and second parts of day.

31 . The system defined in claim 22 wherein the user profile is used for the first and second parts of day across multiple days.

32 . The system defined in claim 22 wherein the control circuitry is further configured to perform a media guidance function targeted to the user during the second part of day based on the user profile.

33 . The system defined in claim 22 wherein the control circuitry is further configured to:

select a demographic from among a plurality of demographics based on the user profile; and

perform a media guidance function targeted to the user during the second part of day based on the demographic.

34 . The system defined in claim 22 wherein:

the user equipment comprises a set-top box; and

the interactive media guidance application is an interactive television program guide implemented on the set-top box.

35 . A system for automatically recognizing a user of an interactive media guidance application implemented on user equipment comprising a display device and control circuitry, the control circuitry configured to:

monitor user interactions with the interactive media guidance application during a first part of day;

monitor user interactions with the interactive media guidance application during a second part of day;

identify a first user profile from the user interactions of the first part of day;

identify a second user profile from the user interactions of the second part of day; and

associate the first part of day with the first user profile and the second part of day with the second user profile.

36 . The system defined in claim 35 wherein the control circuitry is further configured to:

determine whether the first and second user profiles meet a relevancy rule; and

associate the first part of day with the first user profile and the second part of day with the second user profile is performed in response to determining that the first and second user profiles do not meet the relevancy rule.

37 . The system defined in claim 35 wherein the control circuitry is further configured to:

determine that the user interactions of the first and second parts of day do not meet a relevancy rule; and

associate the first part of day with the first user profile and the second part of day with the second user profile is performed in response to determining that the user interactions of the first and second parts of day do not meet the relevancy rule.

38 . The system defined in claim 37 wherein the control circuitry is further configured to determine the similarity between the user interactions of the first and second day parts.

39 . The system defined in claim 35 wherein the control circuitry is further configured to:

monitor user interactions during the first and second parts of day comprises monitoring programs watched on the user equipment; and

determine whether the programs watched during the first and second parts of day meet a relevancy rule.

40 . The system defined in claim 39 wherein the control circuitry is further configured to:

for each program, retrieve media guidance data defining at least one property of the program; and

determine whether an aggregate relational distance between a property of each of the programs meets a relevancy threshold.

41 . The system defined in claim 39 wherein the aggregate relational distance is a measure of the similarity between the respective properties of the programs.

42 . The system defined in claim 35 wherein:

the user equipment comprises a set-top box; and

the interactive media guidance application is an interactive television program guide implemented on the set-top box.