IP Library Granted Patent US 7,885,851
Granted Patent B2
US 7,885,851 · App. 11/601,259 · Granted Feb 8, 2011

Retailer optimization using market segmentation top quintile process

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Quick Facts
Patent No.
US 7,885,851
App. No.
11/601,259
Granted
Feb 8, 2011
Kind
B2
Abstract

A method for determining an optimal number of lottery retailers is disclosed. The optimal number of lottery retailers for a region can be determined based households of the same segmentations purchasing lottery products similarly, and there is a strong correlation between lottery agent density (population/retailers) and per capita lottery sales. The lottery agent density (LAD) necessary to produce high per capita sales can be identified and applied to all markets of that household segmentation.

Claims (27)

1. A method for obtaining an optimal number of retailers in a geographical area, the method comprising the steps of:

obtaining demographical data for a plurality of regions, each region being identified by a region identifier, the demographical data containing population information, retailer count, sales figures, retailer density count, and per capita sales information, the demographical data being segmented into subgroups and inputting same into a computerized spreadsheet containing the region identifier and demographical data;

sorting the region identifiers in descending order based on the retailer count and omitting any region identifiers with zero retailer count;

for each subgroup:

sorting the remaining region identifiers via the electronic spreadsheet based on a population of the selected subgroup and further omitting any of the plurality of regions with a zero population for the subgroup;

sorting the remaining region identifiers based on per capita sales using the computerized spreadsheet;

determining a top percentage of regions from the resulting region identifiers based on the population information wherein the top percentage comprises selecting a percentage of the region identifiers for analysis after using the computerized spreadsheet to rank at least one of the demographical data categories of the subgroup,

determining an average sales figure for the top percentage of regions via the computerized spreadsheet,

determining an average retailer density count for the top percentage of regions using the computerized spreadsheet; and

computing via the computerized spreadsheet the optimal number of retailers based on the average sales figure and average density count.

2. The method of claim 1 , further comprising the step of using the computerized spreadsheet to compute an expected sales figure for the optimal number of retailers.

3. The method of claim 1 wherein the top percentage comprises at least 20% of the subgroup.

4. The method of claim 1 wherein the percentage comprises at least between 40% and 60% of the subgroup.

5. The method of claim 1 wherein the retailer is a lottery retailer.

6. A method for obtaining an optimal number of retailers in a geographical area, the method comprising the steps of:

obtaining demographical data for a plurality of regions, each region being identified by a region identifier, the demographical data containing population information, retailer count, sales figures, retailer density count, and per capita sales information, the demographical data being segmented into subgroups and input into a computerized spreadsheet containing the region identifier and demographical data;

sorting the retailer count in descending order via the computerized spreadsheet and creating a sample by omitting any region identifier wherein the retailer count is zero;

for each subgroup in the sample:

using the computerized spreadsheet to sort population of the subgroup in descending order and further omitting any region identifiers wherein the population is zero;

ordering the per capita sales contained in the sample in descending order using the spreadsheet;

selecting a percentage of the remaining region identifiers for analysis using the computerized spreadsheet,

determining an average per capita sales figure via the computerized spreadsheet, and

determining an average retailer density count using the computerized spreadsheet; and

using the computerized spreadsheet to compute the optimal number of retailers based on the average sales figure and average density count.

7. The method of claim 6 , further comprising the step of using the computerized spreadsheet to compute an expected sales figure for the optimal number of retailers.

8. The method of claim 6 wherein the percentage comprises 20% of the sample.

9. The method of claim 6 wherein the percentage comprises between 40% and 60% of the sample.

Assignments (14)
RELEASE OF SECURITY INTEREST Recorded Apr 21, 2022
From: BANK OF AMERICA, N.A.
To: SCIENTIFIC GAMES INTERNATIONAL, INC.; WMS GAMING INC.; BALLY GAMING, INC.; DON BEST SPORTS CORPORATION
Reel/Frame 059756/0397 →
PARTIAL RELEASE OF SECURITY INTEREST Recorded Apr 5, 2022
From: BANK OF AMERICA, N.A.
To: SCIENTIFIC GAMES, LLC (F/K/A SCIENTIFIC GAMES, INC.) (AS SUCCESSOR IN INTEREST TO SCIENTIFIC GAMES INTERNATIONAL, INC. AND SG GAMING, INC. (F/K/A/ BALLY GAMING, INC.) (AS SUCCESSOR IN INTEREST TO WMS GAMING INC.))
Reel/Frame 059614/0598 →
CHANGE OF NAME Recorded Apr 5, 2022
From: SCIENTIFIC GAMES, INC.
To: SCIENTIFIC GAMES, LLC
Reel/Frame 059616/0370 →
PARTIAL RELEASE OF PATENT SECURITY AGREEMENT RECORDED AT R/F 045909/0513 Recorded Apr 5, 2022
From: DEUTSCHE BANK TRUST COMPANY AMERICAS
To: SCIENTIFIC GAMES, LLC
Reel/Frame 059595/0537 →
SECURITY INTEREST Recorded Apr 5, 2022
From: SCIENTIFIC GAMES, LLC
To: DEUTSCHE BANK AG NEW YORK BRANCH
Reel/Frame 059852/0001 →
AMENDED AND RESTATED ASSIGNMENT Recorded Apr 5, 2022
From: SCIENTIFIC GAMES INTERNATIONAL, INC.
To: SCIENTIFIC GAMES, LLC
Reel/Frame 060365/0519 →
PARTIAL RELEASE OF PATENT SECURITY AGREEMENT RECORDED AT R/F 044889/0662 Recorded Apr 5, 2022
From: DEUTSCHE BANK TRUST COMPANY AMERICAS
To: SCIENTIFIC GAMES, LLC
Reel/Frame 059616/0483 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Oct 30, 2021
From: SCIENTIFIC GAMES INTERNATIONAL, INC.
To: SCIENTIFIC GAMES, INC.
Reel/Frame 057970/0948 →
RELEASE OF SECURITY INTEREST IN PATENTS (RELEASES REEL/FRAME 034530/0318) Recorded Nov 5, 2018
From: DEUTSCHE BANK TRUST COMPANY AMERICAS
To: SCIENTIFIC GAMES INTERNATIONAL, INC.; BALLY GAMING, INC.; WMS GAMING INC.
Reel/Frame 047924/0701 →
NOTICE AND CONFIRMATION OF RELEASE OF SECURITY INTEREST IN INTELLECTUAL PROPERTY (RELEASES RF 020339/0130) Recorded Oct 23, 2018
From: JP MORGAN CHASE BANK, N.A.
To: SCIENTIFIC GAMES CORPORATION; SCIENTIFIC GAMES INTERNATIONAL, INC.
Reel/Frame 047292/0340 →
SECURITY AGREEMENT Recorded Apr 11, 2018
From: SCIENTIFIC GAMES INTERNATIONAL, INC.; BALLY GAMING, INC.
To: DEUTSCHE BANK TRUST COMPANY AMERICAS, AS COLLATERAL AGENT
Reel/Frame 045909/0513 →
SECURITY AGREEMENT Recorded Dec 15, 2017
From: SCIENTIFIC GAMES INTERNATIONAL, INC.; BALLY GAMING, INC.
To: DEUTSCHE BANK TRUST COMPANY AMERICAS, AS COLLATERAL AGENT
Reel/Frame 044889/0662 →
SECURITY AGREEMENT Recorded Dec 4, 2014
From: BALLY GAMING, INC; SCIENTIFIC GAMES INTERNATIONAL, INC; WMS GAMING INC.
To: DEUTSCHE BANK TRUST COMPANY AMERICAS, AS COLLATERAL AGENT
Reel/Frame 034530/0318 →
SECURITY AGREEMENT Recorded Dec 18, 2013
From: SCIENTIFIC GAMES INTERNATIONAL, INC.; WMS GAMING INC.
To: BANK OF AMERICA, N.A., AS COLLATERAL AGENT
Reel/Frame 031847/0110 →