Method and system for targeted marketing to a portable media player device owner
View Patent ↗A method and system includes a central location and a first set top box 28 A in communication with the central location having a first interface 32 . A second set top box 28 B in communication with the central location 100 has a second interface 32 . A portable device 36 in communication with the second set top box 28 B through the second interface and storing a token therein. Thereafter, the token is communicated through the interface to the first set top box. The first set top box 28 A communicates the token to the central location 100 so that targeted marketing may be generated.
1. A method comprising:
coupling a portable device to a first storage device separate from the portable device at a first time;
storing a file on the portable device from the first storage device;
coupling the portable device to a second storage device at a second time after the first time;
storing a token on the portable device from the second storage device, wherein the token identifies the second storage device;
coupling the portable device to the first storage device at a third time after the second time;
storing the token on the first storage device from the portable device;
thereafter, communicating the token to a central location from the first storage device; and
directing advertising to a first user of the first storage device in response to the token, wherein directing advertising comprises directing advertising regarding the services associated with the second storage device.
2. A method of claim 1 wherein directing advertising comprises mailing advertising to the first user.
3. A method of claim 1 wherein directing advertising comprises directing advertising from a central location.
4. A method of claim 1 wherein directing advertising comprises directing advertising from a central location through a terrestrial system.
5. A method of claim 1 wherein directing advertising comprises directing advertising from a central location through a satellite system.
6. A method of claim 1 wherein the portable device comprises a portable media player.
7. A method of claim 1 communicating a secure time to the portable device.
8. A method of claim 1 wherein the portable device comprises a computer.
9. A method of claim 1 wherein the first storage device comprises a digital video recorder.
10. A method of claim 1 wherein coupling the portable device at a second time comprises coupling the portable player through an interface.
11. A method as recited in claim 1 wherein the interface comprises a wired interface.
12. A method as recited in claim 11 wherein the wired interface comprises a USB interface.
13. A method as recited in claim 11 wherein the wired interface comprises an Ethernet interface.
14. A method as recited in claim 1 wherein the interface comprises a wireless interface.
15. A system as recited in claim 14 wherein the wireless interface comprises a local area network interface.
16. A system comprising:
a central location;
a first set top box, in communication with the central location, having a first interface;
a second set top box, in communication with the central location, and said second set top box having a second interface;
a portable device in communication with the second set top box through the second interface and storing a token from the second set top box wherein the token identifies the second set top box; thereafter communicating the token through the interface to the first set top box;
said first set top box communicating the token to the central location, wherein said central location directs advertising to a first user of the first set top box regarding the services associated with the second set top box in response to said token.
17. A system as recited in claim 16 further comprising a storage device associated with the first set top box.
18. A system as recited in claim 17 wherein the first set box comprises a satellite television set top box and wherein the storage device is associated with the satellite television set top box.
19. A system as recited in claim 16 wherein the interface comprises a wired interface.
20. A system as recited in claim 19 wherein the wired interface comprises a USB interface.
21. A system as recited in claim 19 wherein the wired interface comprises an Ethernet interface.
22. A system as recited in claim 16 wherein the interface comprises a wireless interface.
23. A system as recited in claim 22 wherein the wireless interface comprises a local area network interface.
24. A system as recited in claim 16 wherein the first set box comprises a first cable television set top box and wherein the second set top box comprises a second cable television set top box.