Determining Advertising Placement on Preprocessed Content
Advertising placement is determined based on preprocessed content. A first content available over a network is retrieved. One or more first-type elements associated with the first content using a rule-based algorithm is selected. The one or more first-type elements are selected from a plurality of predefined elements associated with a topic and/or industry. A corresponding score is assigned to the one or more first-type elements based on relevancy. A narrower scope of an ad related topic is provided based on the corresponding scores of the one or more first-type elements to increase the value of an ad placement.
1 . A method of determining advertising placement based on preprocessed content comprising:
retrieving a first content available over a network;
identifying one or more first-type elements associated with the first content using a rule-based algorithm, the one or more first-type elements being selected from a plurality of predefined elements associated with a topic, industry, or any combination thereof;
assigning a corresponding score to the one or more first-type elements based on relevancy; and
providing a narrower scope of an ad related topic based on the corresponding scores of the one or more first-type elements to increase the value of an ad placement.
2 . The method of claim 1 wherein providing a narrower scope comprises mapping the one or more first-type elements with one or more ad related topics.
3 . The method of claim 2 wherein the one or more ad related topics comprise one or more topics defined by a content provider.
4 . The method of claim 1 further comprising providing ad placement related services to a plurality of content providers.
5 . The method of claim 4 further comprising generating increased advertising revenues based on access to aggregated page views of the plurality of content providers.
6 . The method of claim 5 wherein the plurality of content providers are unrelated organizations.
7 . The method of claim 4 further comprising tracking user interests across the plurality of content providers.
8 . The method of claim 7 wherein providing a narrower scope of an ad related topic comprises selecting an ad based on tracked user interests.
9 . The method of claim 7 further comprising maintaining tracked user interests in a database.
10 . The method of claim 7 wherein tracking comprises tracking user interests across the plurality of content providers using a cookie.
11 . The method of claim 7 further comprising weighting a first user interest higher if an associated user selects such first user interest when presented with such user interest.
12 . The method of claim 1 further comprising selecting an ad for ad placement from a plurality of ad sources.
13 . The method of claim 11 wherein selecting an ad comprises selecting an ad for ad placement based on maximizing revenue from that ad placement.
14 . The method of claim 11 wherein the plurality of ad sources comprises one or more external ad networks, internal inventory, an ad network associated with a service provider providing the ad placement service, or any combination thereof.
15 . The method of claim 1 further comprising saving associations between the first content and the one or more first-type elements in a database table.
16 . The method of claim 1 further comprising:
identifying a top scored first-type element from the one or more first-type elements; and
associating the first content with the top scored first-type element.
17 . The method of claim 1 wherein the first content comprises an electronic document associated with the content provider's web site, a syndicated news feed, an electronic document associated with a third-party web site, an electronic document associated with a weblog, or any combination thereof.
18 . A system for determining advertising placement based on preprocessed content comprising one or more computing devices configured to:
retrieve a first content available over a network;
identify one or more first-type elements associated with the first content using a rule-based algorithm, the one or more first-type elements being selected from a plurality of predefined elements associated with a topic, industry, or any combination thereof;
assign a corresponding score to the one or more first-type elements based on relevancy; and
provide a narrower scope of an ad related topic based on the corresponding scores of the one or more first-type elements to increase the value of an ad placement.
19 . A computer program product, tangibly embodied in an information carrier, the computer program product including instructions being operable to cause a data processing apparatus to:
retrieve a first content available over a network;
identify one or more first-type elements associated with the first content using a rule-based algorithm, the one or more first-type elements being selected from a plurality of predefined elements associated with a topic, industry, or any combination thereof;
assign a corresponding score to the one or more first-type elements based on relevancy; and
provide a narrower scope of an ad related topic based on the corresponding scores of the one or more first-type elements to increase the value of an ad placement.