Configuring a search engine results page with environment-specific information
View Patent ↗An administrator for an environment may access an administration console to provide configuration information to tailor a search engine results page (SERP) for users in that environment. The administrator specifies which particular position on a SERP is to be reserved for environment specific information. The administrator may specify environment specific content that goes into a particular position. Rather than providing the content itself, the administrator might provide information to derive the environment specific content that goes into a particular position. The configuration information may be stored such that it is available for a search engine to configure a SERP with environment specific information. However, another device such as a proxy that is interposed between a client that issued the search query and the search engine may configure the SERP with environment specific information.
1. A method comprising:
receiving at a proxy a request from a client;
wherein the request comprises a search query submitted by a user;
the proxy performing a modification to the request to generate a modified request, wherein the modification includes adding to the request a proxy identifier that uniquely identifies the proxy, wherein the modification is performed by the proxy without regard to the content of the request from the client;
the proxy forwarding the modified request to a search engine, wherein the proxy identifier in the modified request indicates to the search engine a particular proxy-specific customization to apply to a search engine results page to generate a customized search engine results page, wherein the particular proxy-specific customization is one of a plurality of proxy-specific customizations, wherein each of the plurality of proxy-specific customizations is mapped to a corresponding proxy identifier;
receiving at the proxy, from the search engine, the customized search engine results page having (a) search result items that match the search query and (b) the particular proxy-specific customization, wherein the particular proxy-specific customization includes at least one of:
proxy-specific information; or
placeholders for proxy-specific information; and
wherein the method is performed by one or more computing devices.
2. The method of claim 1 , wherein:
the search results page received from the search engine includes proxy-specific information; and
wherein the modification includes adding contextual information to allow the search engine to determine the proxy-specific information.
3. The method of claim 1 , wherein:
the search results page received from the search engine includes placeholders for proxy-specific information; and
further comprises:
based on stored configuration information associated with the proxy, the proxy inserting proxy-specific content in one or more of the placeholders.
4. The method of claim 1 , further comprising:
positioning the placeholders in particular positions in the customized search engine results page based on stored configuration information that is associated with the proxy.
5. The method of claim 1 , further comprising:
deriving the proxy-specific information based on stored configuration information that is associated with the proxy; and
positioning the proxy-specific information in particular positions in the search engine results page based on the stored configuration information.
6. The method of claim 1 , further comprising:
after receiving the customized search engine results page, deriving proxy-specific information;
inserting the proxy-specific information into one or more of the placeholders; and
after inserting the proxy-specific information, providing the search engine results page to the client.
7. The method of claim 1 , wherein deriving proxy-specific information comprises accessing stored configuration information.
8. The method of claim 1 , further comprising:
based on information contained within the customized search engine results page returned from the search engine, initiating a domain specific search; and
positioning search results from the domain specific search into one or more of the placeholders.
9. A method comprising:
receiving at a search engine a modified request sent from a proxy, wherein the proxy, before sending the modified request to the search engine, performed a modification to a request received from a client to generate the modified request, wherein the request comprises a search query submitted by a user, wherein the modification included adding to the request a proxy identifier that uniquely identifies the proxy, wherein the modification was performed by the proxy without regard to the content of the request from the client;
in response to receiving the modified request and without regard to the content of the request sent by the client, the search engine selecting a particular proxy-specific customization for a search engine results page based on the proxy identifier included in the modified request, wherein the particular proxy-specific customization is selected from a mapping of each of a plurality of proxy identifiers to a corresponding proxy-specific customization;
the search engine determining how to customize the search engine results page to generate a customized search engine results page based on the particular proxy-specific customization;
the search engine generating a customized search engine results page having (a) search result items that match the search request and (b) the particular proxy-specific customization, wherein the particular proxy-specific customization includes at least one of:
proxy-specific information; or
placeholders for proxy-specific information;
sending the customized search engine results page from the search engine to the proxy; and
wherein the method is performed by one or more computing devices.
10. The method of claim 9 , further comprising:
receiving, from an administrator user interface, new proxy-specific search engine results page customization information and a particular proxy identifier, wherein the new proxy-specific search engine results page customization information comprises proxy-specific content information and proxy-specific content position information for customizing search engine results pages requested by clients through a particular proxy identified by the particular proxy identifier;
storing data mapping the new proxy-specific search engine results page customization information to the particular proxy identifier.
11. The method of claim 9 , further comprising:
receiving, from a particular proxy, new proxy-specific search engine results page customization information and a particular proxy identifier uniquely identifying the particular proxy, wherein the new proxy-specific search engine results page customization information comprises proxy-specific content information and proxy-specific content position information for customizing search engine results pages requested by clients through the particular proxy identified by the particular proxy identifier;
storing data mapping the new proxy-specific search engine results page customization information to the particular proxy identifier.
12. The method of claim 1 , further comprising:
receiving, at the proxy from an administrator user interface, new proxy-specific search engine results page customization information, wherein the new proxy-specific search engine results page customization information comprises proxy-specific content information and proxy-specific content position information for customizing search engine results pages requested by clients through the proxy;
transmitting the new proxy-specific search engine results page customization information and the proxy identifier to the search engine.
13. A computer-readable storage medium storing one or more sequences of instructions that, when executed on one or more processors, causes the processors to perform a method comprising:
receiving at a proxy a request from a client;
wherein the request comprises a search query submitted by a user;
the proxy performing a modification to the request to generate a modified request, wherein the modification includes adding to the request a proxy identifier that uniquely identifies the proxy, wherein the modification is performed by the proxy without regard to the content of the request from the client;
the proxy forwarding the modified request to a search engine, wherein the proxy identifier in the modified request indicates to the search engine a particular proxy-specific customization to apply to a search engine results page to generate a customized search engine results page, wherein the particular proxy-specific customization is one of a plurality of proxy-specific customizations, wherein each of the plurality of proxy-specific customizations is mapped to a corresponding proxy identifier;
receiving at the proxy, from the search engine, the customized search engine results page having (a) search result items that match the search query and (b) the particular proxy-specific customization, wherein the particular proxy-specific customization includes at least one of:
proxy-specific information; or
placeholders for proxy-specific information; and
wherein the method is performed by one or more computing devices.
14. A computer-readable storage medium storing one or more sequences of instructions that, when executed by one or more processors, causes the processors to perform a method comprising:
receiving at a search engine a modified request sent from a proxy, wherein the proxy, before sending the modified request to the search engine, performed a modification to a request received from a client to generate the modified request, wherein the request comprises a search query submitted by a user, wherein the modification included adding to the request a proxy identifier that uniquely identifies the proxy, wherein the modification was performed by the proxy without regard to the content of the request from the client;
in response to receiving the modified request and without regard to the content of the request sent by the client, the search engine selecting a particular proxy-specific customization for a search engine results page based on the proxy identifier included in the modified request, wherein the particular proxy-specific customization is selected from a mapping of each of a plurality of proxy identifiers to a corresponding proxy-specific customization;
the search engine determining how to customize the search engine results page to generate a customized search engine results page based on the particular proxy-specific customization;
the search engine generating a customized search engine results page having (a) search result items that match the search request and (b) the particular proxy-specific customization, wherein the particular proxy-specific customization includes at least one of:
proxy-specific information; or
placeholders for proxy-specific information;
sending the customized search engine results page from the search engine to the proxy; and
wherein the method is performed by one or more computing devices.