Method and apparatus for dynamic creation of persona

1. A method for dynamically creating a persona comprising:

receiving an identity policy;

determining a required identity information data set based on the policy using at least one computer processor;

requesting a site reputation;

receiving the site reputation;

determining a set of site reputation parameters, wherein the site reputation parameters are associated with a particular web site;

evaluating the required identity information data set and the site reputation parameters to determine a privacy level;

saving a logical chain of reasoning used to dynamically create the persona;

dynamically creating a persona for use with the particular web site based on the required identity information data set and the site reputation parameters wherein the persona is created by combining one or more identifying characteristics to conform to a minimum required identity information data set for the particular web site, and wherein the one or more identifying characteristics of the persona are determined based upon the privacy level;

providing to a user one or more factors used to select the identifying characteristics of the dynamically created persona; and

saving the dynamically created persona to a mobile memory device, wherein the mobile memory device provides automatic completion of the minimum required identity information data set for the particular web site in response to a user request.

2. The method of claim 1 wherein the persona is generated by a persona software.

3. The method of claim 2 wherein the persona software is an expert system.

4. The method of claim 1 further comprising saving the persona for future use.

5. The method of claim 1 further comprising:

a user preference; and

wherein generating a persona is based on the required identity information data set, the user preference, and the site reputation parameters.

6. The method of claim 1 wherein the site reputation is accessed from a site reputation database.

7. The method of claim 6 wherein the site reputation database comprises information regarding a trustworthiness of particular sites.

8. The method of claim 7 wherein the persona is based upon the trustworthiness.

9. The method of claim 8 wherein the trustworthiness comprises attributes including at least one of safe, not safe and anonymous response recommended.

10. A method for dynamically creating a persona comprising:

receiving an identity policy;

determining a required identity information data set based on the policy using at least one computer processor;

requesting a site reputation;

receiving the site reputation;

determining a set of site reputation parameters, wherein the site reputation parameters are associated with a particular web site;

evaluating the required identity information data set and the site reputation parameters to determine a privacy level;

saving a logical chain of reasoning used to dynamically create the persona;

dynamically creating a persona for use with the particular web site based on the required identity information data set and the site reputation parameters wherein the persona is created by an expert system combining one or more identifying characteristics to conform to the minimum required identity data set for the particular web site, and wherein the one or more identifying characteristics of the persona are determined based upon the privacy level;

saving the persona for future use;

providing to a user one or more factors used to select the identifying characteristics of the dynamically created persona; and

saving the dynamically created persona to a mobile memory device, wherein the mobile memory device provides automatic completion of the minimum required identity information data set for the particular web site in response to a user request.

11. The method of claim 10 wherein the site reputation is accessed from a site reputation database.

12. The method of claim 11 wherein the site reputation database comprises information regarding a trustworthiness of particular sites.

13. The method of claim 12 wherein the persona is based upon the trustworthiness.

14. The method of claim 13 wherein the trustworthiness comprises attributes including at least one of safe, not safe and anonymous response recommended.

15. Apparatus for dynamically creating a persona comprising:

means for receiving an identity policy;

means for determining a required identity information data set based on the policy;

a database of reputation data;

means for requesting a site reputation from the database;

means for receiving the site reputation;

means for determining a set of site reputation parameters, wherein the site reputation parameters are associated with a particular web site;

means for evaluating the required identity information data set and the site reputation parameters to determine a privacy level;

means for saving a logical chain of reasoning used to dynamically create the persona;

means for dynamically creating a persona for use with the particular web site based on the required identity information data set and the site reputation parameters wherein the persona is created by combining one or more identifying characteristics to conform to the minimum required identity data set for the particular web site, and wherein the one or more identifying characteristics of the persona are determined based upon the privacy level; means for providing to a user one or more factors used to select the identifying characteristics of the dynamically created persona; and

means for saving the dynamically created persona to a mobile memory device, wherein the mobile memory device provides automatic completion of the minimum required identity information data set for the particular web site in response to a user request.

16. The apparatus of claim 15 , further comprising:

a database of persona, and means for saving the generated persona for future use.

17. The apparatus of claim 15 , further comprising:

a database of user preference data,

means for receiving the user preference data,

wherein the means for generating a persona, generates the persona based on the required identity information data set, the user preference, and the site reputation parameters.

18. The apparatus of claim 15 wherein the reputation database comprises information regarding the trustworthiness of particular sites.

19. The apparatus of claim 18 wherein the persona is based upon the trustworthiness.

20. The apparatus of claim 19 wherein the trustworthiness comprises attributes including at least one of safe, not safe and anonymous response recommended.