Method and system for locating events in-context

1. A method for locating and presenting events in-context comprising:

automatically extracting, by a computing device, attributes from at least a portion of an electronic document associated with a user;

obtaining, by the computing device, a set of contextual information, the set of contextual information comprising contextual information selected from a group of contextual information types consisting of user behavior, user preferences, and user environment;

analyzing, by the computing device, the attributes and the set of contextual information to cause generation of one or more search terms;

analyzing, by the computing device, context of the attributes of the document, where the context of the attributes includes sender and receiver of the document, location, time, and theme of the events to be searched;

generating, based on the analyzing steps, the one or more search terms;

determining, by the computing device, search results for events based on the one or more search terms;

and

causing, by the computing device, a display of the search results simultaneously with at least a portion of a display of the electronic document.

2. The method of claim 1 , wherein the electronic document comprises an electronic document selected from a group of electronic document types consisting of

text, image, graphics, URL, map, calendar, audio, and video.

3. The method of claim 1 , wherein the causing of the display of the results comprises:

causing a display of the events in accordance with a type of data to be displayed; and

causing a display of a personalized view of the events to be displayed.

4. The method of claim 1 , wherein the causing of the display of the results comprises:

causing a display of event venues dynamically in accordance with changes to the document; and

causing a display of a representation of additional selections of events to the user for conducting further searches.

5. The method of claim 1 , wherein the causing of the display of the results comprises:

causing a display of a user interface for conducting transactions, including purchasing tickets to the events.

6. A non-transitory computer readable storage medium for locating events over a network, comprising computer programs for execution by one or more computer systems, the computer readable storage medium comprising:

code for automatically extracting attributes from at least a portion of an electronic document associated with a user;

code for obtaining a set of contextual information, the set of contextual information comprising contextual information selected from a group of contextual information types consisting of user behavior, user preferences, and user environment;

code for analyzing the attributes and the set of contextual information to cause generation of one or more search terms;

code for analyzing context of the attributes of the document, where the context of the document includes sender and receiver of the document, location, time, and theme of the events to be searched;

code for generating, based on the analyzing steps, the one or more search terms;

code for determining search results for events based on the one or more search terms;

and

code for causing a display of the search results simultaneously with at least a portion of a display of the electronic document.

7. The non-transitory computer readable storage medium of claim 6 , wherein the electronic document comprises an electronic document selected from a group of electronic document types consisting of

text, image, graphics, URL, map, calendar, audio, and video.

8. The non-transitory computer readable storage medium of claim 6 , wherein the code for causing a display of the results comprises:

code for causing a display of the events in accordance with a type of data to be displayed; and

code for causing a display of a personalized view of the events to be displayed.

9. The non-transitory computer readable storage medium of claim 6 , wherein the code for causing a display of the results comprises:

code for causing a display of event venues dynamically in accordance with changes to the document; and

code for causing a display of additional selections of events to the user for conducting further searches.

10. The non-transitory computer readable storage medium of claim 6 , wherein the code for causing a display of the results further comprises:

code for causing a display of a user interface for conducting transactions, including purchasing tickets to the events.