Mobile cellular telecommunications infrastructure based multi-user applications

1. For use in a mobile cellular telecommunications network having a plurality of individually addressable Base Transceiver Stations (BTSs) providing bi-directional signal coverage to a plurality of cellular users who each have a personal cellular telecommunications device and who are within a plurality of predefined geographical areas, a method for executing a multi-user interactive application, the method comprising the steps of:

(a) transmitting a Point-to-Multipoint (PTMP) interactive cellular display message at a plurality of BTSs for display on the personal cellular telecommunications devices of each user located within the respective geographical areas of the plurality of BTSs, wherein the multi-user interactive application includes at least one question and answer procedure in which users may select an answer to a question from a plurality of answers;

(b) receiving non-voice call response messages from users' personal cellular telecommunications devices in response to the interactive display message; and

(c) transmitting a PTMP feedback message at the plurality of BTSs of step (a) for displaying the interactive application related information on the personal cellular telecommunications devices of the users located within their respective geographical areas, wherein the interactive application related information in respect of a question includes at least an analysis of a plurality of said non-voice call response messages received in step (b) in response to the question transmitted in step (a), wherein the analysis of said non-voice call response message is selected from the group consisting of: the most popular answer to the question, a breakdown of the number of users who selected each answer to the question, the total number of users who answered the question, and the number of users who gave a particular answer to the question.

2. The method according to claim 1 wherein the multi-user interactive application is a consumer survey application, and the interactive application related information in respect of the question includes at least the most popular answer to the question based on said non-voice call response messages received in step (b) in response to the question transmitted in step (a).

3. The method according to claim 1 wherein the interactive application related information in respect of the question includes a breakdown of the number of users who selected each answer to the question based on said non-voice call response messages received in step (b) in response to the question transmitted in step (a).

4. The method according to claim 1 wherein the multi-user interactive application is a multi-player game application in which the question transmitted in step (a) has a single correct answer, and the interactive application related information transmitted in step (c) in respect of the question includes at least the number of users who answered the question correctly based on said non-voice call response messages received in step (b).

5. The method according to claim 4 wherein the interactive application related information in respect of the question also includes the total number of users who answered the question.

6. The method according to claim 5 wherein a user can request additional information whereupon one or two incorrect answers are scored out.

7. A program storage device readable by a computer and tangibly embodying a program of instructions for carrying out a method in accordance with claim 1 .

8. A mobile cellular telecommunications network for carrying out a method in accordance with claim 1 .

9. For use on a personal cellular telecommunications device located in a mobile cellular telecommunications network, the network having a plurality of individually addressable Base Transceiver Stations (BTSs) providing bi-directional signal coverage to the cellular users of the telecommunications devices and who are within a plurality of predefined geographical area, a method for executing a multi-user interactive application hosted by the telecommunications device, the method comprising the steps of:

(a) receiving a transmitted Point-to-Multipoint (PTMP) interactive cellular display message from at least one of a plurality of BTSs for display on the personal cellular telecommunications devices of the cellular users located within the respective geographical areas of the plurality of BTSs, wherein the multi-user interactive application includes at least one question and answer procedure in which users may select an answer to a question from a plurality of answers;

(b) transmitting a non-voice call response messages from users' personal cellular telecommunications devices in response to the interactive display message; and

(c) receiving a PTMP feedback message from at least one of the plurality of BTSs of step (a) for displaying interactive application related information on the personal cellular telecommunications devices of the user when located within its geographical areas, wherein the interactive application related information in respect of a question includes at least an analysis of a plurality of said non-voice call response messages received in step (b) in response to the question transmitted in step (a), wherein the analysis of said non-voice call response message is selected from the group consisting of: the most popular answer to the question, a breakdown of the number of users who selected each answer to the question, the total number of users who answered the question, and the number of users who gave a particular answer to the question.

10. The method according to claim 9 wherein the multi-user interactive application is a consumer survey application, and the interactive application related information received in step (c) in respect of the question includes at least the most popular answer to the question based on said non-voice call response messages transmitted by a plurality of users in step (b) in response to the question transmitted in step (a).

11. The method according to claim 9 wherein the interactive application related information in respect of question includes a breakdown of the number of users who selected each answer to the question based on said non-voice call response messages transmitted in step (b) in response to the question received in step (a).

12. The method according to claim 9 wherein the multi-user interactive application is a multi-player game application in which the question received in step (a) has a single correct answer, and the interactive application related information received in step (c) in respect of the question includes at least the number of users who answered the question correctly based on said non-voice call response messages transmitted in step (b).

13. The method according to claim 12 wherein the interactive application related information in respect of the question also includes the total number of users who answered the question.

14. The method according to claim 13 wherein a user can request additional information whereupon one or two incorrect answers are scored out.

15. The method according to claim 9 wherein said PTMP receiving step (a) further includes the sub step of displaying the received display message immediately upon the receipt of the message.

16. The method according to claim 9 wherein the telecommunications device includes a memory buffer; and said PTMP receiving step (a) further includes the sub step of storing the display message in the memory buffer and displaying the stored display message when the user retrieves it.

17. The method according to claim 9 wherein the telecommunications device includes a memory buffer; and said PTMP receiving step (a) further includes the sub step of automatically storing the received display message in said memory buffer and then automatically displaying said display message when the cellular telecommunications device is running a screen saver application.

18. The method according to claim 17 wherein the screen saver application displays display messages in an idle state of the cellular telecommunication device.