System and method for updating digital media content

1. A method for updating digital content over a network comprising:

reading, with a media player assembly, at least one identifier of at least one media content disposed on a portable storage medium, wherein the portable storage medium includes a static menu listing at least one selectable item disposed on the portable storage medium in addition to the at least one media content;

prompting a user to select an originator of the at least one media content from a list of retailers that is preloaded onto the portable storage medium;

transmitting the at least one identifier and the selected originator information from the media player assembly to a remote server;

receiving at the media player assembly at least one indication of supplemental content related to the at least one media content from the remote server;

updating the menu to include the at least one indication, wherein the supplemental content includes branding information from the selected originator;

receiving an instruction code from the remote server, wherein the instruction code instructs the media player assembly to not prompt the user to select the originator for any subsequent playback of the at least one media content, and wherein the instruction code updates the menu with information from the selected originator upon subsequent playing of the at least one media content; and

presenting the menu on a display device coupled to the media player assembly.

2. The method as in claim 1 , wherein the supplemental content includes a movie preview, a movie segment, a web page, an ecommerce website, a product preview, a document or an audio file.

3. The method as in claim 1 , further comprising transmitting user information to the remote server, wherein the supplemental content is based on demographic or psychographic profiling of the user.

4. The method as in claim 1 , wherein the supplemental content is selected by the originator.

5. The method as in claim 4 , wherein the originator is a retailer, reseller, publisher or author.

6. The method as in claim 4 , wherein the instruction code presents the supplemental content selected by the originator upon subsequent playing of the at least one media content without accessing the remote server.

7. The method as in claim 1 , wherein the instruction code is a software applet.

8. The method as in claim 1 , further comprising:

receiving at least one content segment from the remote server and an instruction set for updating the at least one media content with the at least one content segment; and

playing the updated at least one media content.

9. The method as in claim 8 , wherein the at least one content segment is a product placement segment.

10. The method as in claim 9 , further comprising transmitting user information to the remote server, wherein the received at least one content segment is based on demographic or psychographic profiling of the user.

11. The method of claim 1 , further comprising receiving, from the remote server, an update to the list of retailers that is preloaded onto the portable storage medium.

12. The method of claim 11 , wherein the update removes one or more retailers from the list of retailers.

13. The method of claim 11 , wherein the update adds one or more retailers from the list of retailers.

14. A system for updating digital content, the system comprising:

at least one media player assembly comprising:

a playback decoder module configured to play and selectively control at least one media content and to read at least one identifier of the at least one media content, wherein the at least one media content is disposed on a portable storage medium, wherein the portable storage medium includes a static menu listing at least one selectable item disposed on the portable storage medium in addition to the at least one media content;

an interface configured to prompt a user to select an originator of the at least one media content from a list of retailers that is preloaded onto the portable storage medium;

a communication device configured to transmit the at least one identifier and the selected originator information to a remote server and to receive at least one indication of supplemental content related to the at least one media content from the remote server;

wherein the playback decoder module is further configured to update the menu to include the at least one indication, wherein the supplemental content includes branding information from the selected originator;

wherein the communication device is further configured to receive an instruction code from the remote server, wherein the instruction code instructs the at least one media player assembly to not prompt the user to select the originator for any subsequent playback of the at least one media content, and wherein the instruction code updates the menu with information from the selected originator upon subsequent playing of the at least one media content; and

wherein the interface is further configured to present the menu on a display device coupled to the at least one media player assembly.

15. The system as in claim 14 , where the supplemental content includes a movie preview, a movie segment, a web page, an ecommerce website, a product preview, a document or an audio file.

16. The system as in claim 14 , wherein the communication device is further configured to transmit user information to the remote server, wherein the remote server is configured to determine the supplemental content based on demographic or psychographic profiling of the user.

17. The system as in claim 14 , wherein the supplemental content is selected by the originator.

18. The system as in claim 17 , wherein the originator is a retailer, reseller, publisher or author.

19. The system as in claim 17 , wherein the instruction code presents the supplemental content selected by the originator upon subsequent playing of the at least one media content without accessing the remote server.

20. The system as in claim 19 , wherein the instruction code is a software applet.

21. The system as in claim 14 , wherein the remote server is configured to:

determine at least one content segment;

generate an instruction set for updating the at least one media content with the at least one content segment; and

transmit the at least one content segment and the instruction set to the at least one media player assembly.

22. The system as in claim 21 , wherein the playback decoder module is configured to play the updated at least one media content.

23. The system as in claim 22 , wherein the at least one content segment is a product placement segment.

24. The system as in claim 23 , wherein the at least one content segment is selected based on demographic or psychographic profiling of the user.

25. A non-transitory computer-readable medium having instructions stored thereon, the instructions comprising:

instructions for reading at least one identifier of at least one media content disposed on a portable storage medium, wherein the portable storage medium includes a static menu listing at least one selectable item disposed on the portable storage medium in addition to the at least one media content;

instructions for prompting a user to select an originator of the at least one media content from a list of retailers that is preloaded onto the portable storage medium;

instructions for transmitting the at least one identifier and the selected originator information from a media player assembly to a remote server;

instructions for receiving at the media player assembly at least one indication of supplemental content related to the at least one media content from the remote server;

instructions for updating the menu to include the at least one indication, wherein the supplemental content includes information from the selected originator;

instructions for receiving an instruction code from the remote server, wherein the instruction code instructs the at least one media player assembly to not prompt the user to select the originator for any subsequent playback of the at least one media content, and wherein the instruction code updates the menu with information from the selected originator upon subsequent playing of the at least one media content; and

instructions for presenting the menu on a display device coupled to the media player assembly.